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Integrated Marketing Communications (IMC) tools used on
CocaCola’s commercial Brrr
Company profile
Coca-Cola is regarded as one of the most popular soft drink across the globe, with a large number of consumers helping it in gaining the position of the most popular soft drink. On May 8, 2011 Coca Cola celebrated its 125th anniversary. In these years Coca Cola has expanded its market from USA to the global industry. Today, Coca Cola is being sold in more than 200 countries, providing beverages (including sparkling beverages, juices, juice drinks, ready-to-drink teas and coffees) to more than 1.7 billion customers on a daily basis(thecoca-colacompany.com).
Some of the famous brands include Coke, Diet coke, Fanta, Sprite, Coca-Cola Zero, Minute Maid, Simply, and Powerade.
Major/Primary Competitors:
One of the major competitors of Coca-Cola is PepsiCo, Inc.
Secondary Competitors:
The primary competitors of Coca-Cola are Nestle, Dr. Pepper (Cadbury Schweppes) and Danone.
Target Markets for Coke
Coca-Cola has used the mass marketing approach to advertise its product. Therefore the target market for its products such as coke consists of people belonging to different age groups, gender, and socioeconomic position, ethnic and cultural background. Since coke is being sold in more than 200 countries across the world, its target market is quite diverse.
Demographic data:
Children as young as 13 years of age have a preference for coke as a soft drink. Teenagers regard it as a symbol of fun and entertainment. The market segment consisting of older people regards it as a refreshing drink. Regardless of the age, coke is equally popular among every age group.
People belonging to different occupations and income groups also constitute the target market for coke regardless of their socioeconomic position. People with diverse educational backgrounds are also a part of market segment.
Geographic data:
Since coke is sold in more than 200 countries in the world, its target market
CocaCola’s commercial Brrr
Company profile
Coca-Cola is regarded as one of the most popular soft drink across the globe, with a large number of consumers helping it in gaining the position of the most popular soft drink. On May 8, 2011 Coca Cola celebrated its 125th anniversary. In these years Coca Cola has expanded its market from USA to the global industry. Today, Coca Cola is being sold in more than 200 countries, providing beverages (including sparkling beverages, juices, juice drinks, ready-to-drink teas and coffees) to more than 1.7 billion customers on a daily basis(thecoca-colacompany.com).
Some of the famous brands include Coke, Diet coke, Fanta, Sprite, Coca-Cola Zero, Minute Maid, Simply, and Powerade.
Major/Primary Competitors:
One of the major competitors of Coca-Cola is PepsiCo, Inc.
Secondary Competitors:
The primary competitors of Coca-Cola are Nestle, Dr. Pepper (Cadbury Schweppes) and Danone.
Target Markets for Coke
Coca-Cola has used the mass marketing approach to advertise its product. Therefore the target market for its products such as coke consists of people belonging to different age groups, gender, and socioeconomic position, ethnic and cultural background. Since coke is being sold in more than 200 countries across the world, its target market is quite diverse.
Demographic data:
Children as young as 13 years of age have a preference for coke as a soft drink. Teenagers regard it as a symbol of fun and entertainment. The market segment consisting of older people regards it as a refreshing drink. Regardless of the age, coke is equally popular among every age group.
People belonging to different occupations and income groups also constitute the target market for coke regardless of their socioeconomic position. People with diverse educational backgrounds are also a part of market segment.
Geographic data:
Since coke is sold in more than 200 countries in the world, its target market