Survey Analysis Paper Example
Survey Analysis Paper
Name
University of Phoenix
Instructor
Date
Survey Analysis Paper
Problem Statement: Identifying potential customers for insurance services.
The survey put together in Appendix One (See Survey page 6) will assist in identifying the potential customers for insurance services by analyzing the several factors such as the customer household characteristics, demographics, lifestyle, current levels of satisfaction and their interest in pursuing the new products. It is commonly thought that the insurance companies should upgrade their sales representatives through modern training practices to enhance the quality and reliability of the services.
The survey questionnaire is designed by involving a combination of variable as the given business …show more content…
Level Description
Nominal 50% of the respondents have a median age group of 41, 60% respondents were government employees, 65% of the respondents had 3 dependants.
Ordinal Respondents are moderately satisfied with the existing products & have fair interest in the new products. As per the respondents, highest preference is given to life insurance followed by the health insurance. At the third rank is the property insurance followed by the disability and causality insurance.
Interval The median annual income is $55,000.
Ratio The central tendency of the number of insurance policies held by the respondents is 2.
On the basis of the primary data collected with the help of the survey, it is found that the median age group of 41 is most interested in purchasing the insurance products. The survey has analyzed that the customers are moderately satisfied with the existing services; this reveals that there is a need to train sales representatives to provide excellent services for luring customers to buy other products of the company. On an average, the respondents hold two insurance policies, so there are a lot of opportunities to lure customers towards buying other
Name
University of Phoenix
Instructor
Date
Survey Analysis Paper
Problem Statement: Identifying potential customers for insurance services.
The survey put together in Appendix One (See Survey page 6) will assist in identifying the potential customers for insurance services by analyzing the several factors such as the customer household characteristics, demographics, lifestyle, current levels of satisfaction and their interest in pursuing the new products. It is commonly thought that the insurance companies should upgrade their sales representatives through modern training practices to enhance the quality and reliability of the services.
The survey questionnaire is designed by involving a combination of variable as the given business …show more content…
Level Description
Nominal 50% of the respondents have a median age group of 41, 60% respondents were government employees, 65% of the respondents had 3 dependants.
Ordinal Respondents are moderately satisfied with the existing products & have fair interest in the new products. As per the respondents, highest preference is given to life insurance followed by the health insurance. At the third rank is the property insurance followed by the disability and causality insurance.
Interval The median annual income is $55,000.
Ratio The central tendency of the number of insurance policies held by the respondents is 2.
On the basis of the primary data collected with the help of the survey, it is found that the median age group of 41 is most interested in purchasing the insurance products. The survey has analyzed that the customers are moderately satisfied with the existing services; this reveals that there is a need to train sales representatives to provide excellent services for luring customers to buy other products of the company. On an average, the respondents hold two insurance policies, so there are a lot of opportunities to lure customers towards buying other