Summary Of Wake And Hustle Espresso Bar In Pardon

The purpose of Wake and Hustle Espresso Bar in Paddington is to effectively satisfy the needs and wants of the Millennial generation.

To separate this cohort from the remaining population, demographic segmentation: separating individuals based on age, lifecycle stage or gender is used to assist in establishing a specific age bracket from this generation as 18-34 year olds. Additionally, the use of psychographic segmentation: separating individuals based on their interests, activities or opinions, assists to further define and identify this demographic, as individuals who are environmentally and health conscious consumers.

The market values heathy eating, with 47% of the demographic having altered their eating habits in the past year, individuals