Ou B120 Tma01

Topics: Management, SWOT analysis, Marketing Pages: 4 (947 words) Published: July 19, 2012
ToChris Pike
Manager, Ottershaw Branch, Zinn’s Burgers and Pizza
From
Date29 May 2012

REPORT ON CURRENT PROBLEMS AND POSSIBLE SOLUTIONS AT OTTERSHAW BRANCH OF ZINN’S BURGERS AND PIZZA

Contents

1.0IntroductionPage3

2.0Analysis and Identified ProblemsPage4 - 6

2.1STEEP AnalysisPage4

2.2SWOT AnalysisPage5

2.3Discussion of Identified ProblemsPage6

3.0RecommendationsPage6

4.0ReferencesPage7

1.0Introduction
The Ottershaw branch of Zinn’s Burgers and Pizza is experiencing problems with declining sales, food wastage, high staff turnover, and low employee morale, along with difficult relations between management and employees and increasing competition.

I have been asked to identify and explain any problems at the Ottershaw branch of Zinn’s Burgers and Pizza from the case study and will be analysing the problems by using a number of techniques, namely a SWOT analysis and STEEP analysis in order to come up with appropriate recommendations that will improve business operations, productivity and profitability.

2.0Analysis and Identified Problems
A STEEP and SWOT analysis was carried out to establish the environmental problems affecting the Ottershaw branch for which the results are below in Section 2.1 and Section 2.2:
2.1STEEP Analysis
Sociological Factors
High staff turnover
Reliance on untrained student workforce
Bad work culture
Technological Factors
Upgrading of cooking and kitchen equipment
CCTV
Economic Factors
Declining sales
Increasing costs
Country in recession
Environmental Factors
Concerns regarding the Fast Food sector’s impact on the environment
Trends towards healthy eating
Political Factors
None identified

2.2SWOT Analysis
|Marketing|Operations|Human Resources|Finance|...
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