Manager, Ottershaw Branch, Zinn’s Burgers and Pizza
Date29 May 2012
REPORT ON CURRENT PROBLEMS AND POSSIBLE SOLUTIONS AT OTTERSHAW BRANCH OF ZINN’S BURGERS AND PIZZA
2.0Analysis and Identified ProblemsPage4 - 6
2.3Discussion of Identified ProblemsPage6
The Ottershaw branch of Zinn’s Burgers and Pizza is experiencing problems with declining sales, food wastage, high staff turnover, and low employee morale, along with difficult relations between management and employees and increasing competition.
I have been asked to identify and explain any problems at the Ottershaw branch of Zinn’s Burgers and Pizza from the case study and will be analysing the problems by using a number of techniques, namely a SWOT analysis and STEEP analysis in order to come up with appropriate recommendations that will improve business operations, productivity and profitability.
2.0Analysis and Identified Problems
A STEEP and SWOT analysis was carried out to establish the environmental problems affecting the Ottershaw branch for which the results are below in Section 2.1 and Section 2.2:
High staff turnover
Reliance on untrained student workforce
Bad work culture
Upgrading of cooking and kitchen equipment
Country in recession
Concerns regarding the Fast Food sector’s impact on the environment
Trends towards healthy eating