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Summary Of The Campaign 'Drama Down Under'

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Summary Of The Campaign 'Drama Down Under'
Drama Down Under Campaign
The Drama Down Under Campaign aims at raising awarness about gay mens sexual health and to help encourage regular sexual health checkups. The campaign is aimed at homosexual or bi-sexual men who may be at risk of STI’s and who hav not been tested for sexual health within the last 12 months.
The main strategy used to promote this campaign is by the use of its website http://www.thedramadownunder.info but also uses aditional products to promote awarness.
The website provides information on various types of STI’s and treatment plans available. The site also has a service which includes sending a free text message reminder every 3,6 or 12 months (your choice) to remind you to get a sexual health exam. The Drama Down
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