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Summary: Filter Of Fashion

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Summary: Filter Of Fashion
AGARWAL NETFLIX OF FASHION
– CURATED PERSONAL STYLIST
SUBSCRIPTION
Is the curated personal stylist subscription model in the fashion industry sustainable?”
Ankit Agarwal
Executive Practitioner Seminar: Dynamics of the Fashion
Industry
Professor Jeff Carr and Professor Joseph Carrera
May 12th, 2014

AGARWAL: NETFLIX OF FASHION – CURATED
PERSONAL STYLIST SUBSCRIPTION

Executive Summary
•

This report provides an analysis of the ‘Curated Personal Stylist Subscription
Industry’. While the roots of fashion lie in personal and cultural expression, the fashion industry has been greatly influenced by technology. The integration of the fashion system and technological advancements has resulted in four major new trends:
Innovation in business …show more content…
New communication strategies – Shift from fashion leaders such as the top brands, a handful of celebrities and a few magazines to a more general audience of fashion bloggers to facilitate the flow of information to define fashion trends. Fashion bloggers, who comprise of “normal”

3

AGARWAL: NETFLIX OF FASHION – CURATED
PERSONAL STYLIST SUBSCRIPTION

people, are becoming fashion influencers and being approached by fashion brands to help create new trends. (Pratt, Borrione, Lavanga, & D’Ovidio):
3. Emerging patterns of consumption – Ethical, green and handmade fashion. (Pratt, Borrione,
Lavanga, & D’Ovidio): Consumers are becoming increasingly demanding and aware of companies who employ ethical and sustainable means of production and business practices. This is causing the fashion brands to be more aware of the importance of sustainable production systems and ethical business practices. Environmental awareness among fashion consumers is rising, but in fashion, sustainability cannot drive sales without desirability.
4. New Production Techniques and materials – This is the transformation of fashion goods into technological products. Some examples of such innovation are production of
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