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Introduction to 21st Fashion

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Introduction to 21st Fashion
Student name: Peiji Zhou
Student number: 10344206

Content page:

Lookbook and range building-------------------P 3
Shop report-----------------------------------P 7
Luxury brand---------------------------------P 9
Ethical Fashion--------------------------------P 11
Footwear-------------------------------------P 13
NEXT----------------------------------------P 16
Marks & Spencer------------------------------P 18
Jeffery West---------------------------------- P 21
Tannery visit----------------------------------P 23
References------------------------------------P 25

Lookbook and range building:
A lookbook is a collection of photographs to show a style, a model or a clothing line. It usually exists in fashion website and fashion bloggers. lookbook is like a fashion portfolio or fashion diaries, Fashion bloggers update their fashion look constantly online. It can be a record for blogger’s own fashion look and also a record for other people’s looks such as a celebrity, politician or socialite, it can be described as ‘artist portfolio’. Nowadays, lookbook is common for stores and clothing designers to use it to show off products. They include photos of multiple types of clothes, shoes and other accessories from a season or line.
Examples of lookbook: LOOKBOOK.nu known as ‘LB’— the largest online community which established in 2008 dedicated to showcasing member-uploaded "street style" photography. Members post photos on LOOKBOOK.nu to document their evolving style or a collective gallery from other ‘lookbolggers’. Non-members can also draw their daily fashion style on LOOKBOOK.nu. The most popular looks will be displayed on the ‘Hot’ page. “LOOKBOOK.nu was created to bring together creative, interesting, and openminded fashion enthusiasts, and to democratically recognize the talents of real people around the world.” (lookbook.nu 2011).

In a sense, LOOKBOOK.nu is the world 's first, truly editorless fashion magazine.
Some lookbooks from fashion



References: Lookbook.com. (2011). lookbook.nu help. Available: http://lookbook.nu/help. Last accessed 5th May 2012 Fulbright J Glltn.com. (2006). LONDON SHOP REPORT. Available: http://glltn.com/london-shop-report/. Last accessed 5th May 2012 Heine K Ethicalfashionforum.com. (2010). What is Ethical Fashion?. Available: http://www.ethicalfashionforum.com/the-issues/ethical-fashion. Last accessed 5th Freitag A Apma.org. (2012). Footwear. Available: http://www.apma.org/MainMenu/Foot-Health/Brochures/Learn-About-Your-Feet/Footwear.aspx. Last accessed 5th May 2012. Footwearhistory.com. (2002). History of footwear. Available: http://www.footwearhistory.com/index.shtml. Last accessed 5th May 2012. ShoeGuide.Org . (2006). a footwear encyclopedia. Available: http://www.shoeguide.org/. Last accessed 5th May 2012 Nextplc.co.uk Marksandspencer.com. (2012). M&S historytimeline. Available: http://www.marksintime.marksandspencer.com/ms-history/timeline/. Last accessed 5th May 2012. Marksandspencer.com. (2012). Company overview. Available: http://corporate.marksandspencer.com/aboutus/company_overview. Last accessed 5th May 2012. Adams G. (2012). About Jeffery West. Available: http://www.jeffery-west.co.uk/jefferywest/about.asp. Last accessed 5th May 2012 freewebs.com fao.org. (2010). TANNERIES. Available: http://www.fao.org/WAIRDOCS/LEAD/X6114E/x6114e05.htm#TopOfPage. Last accessed 5th May 2012 squidoo.com Possehl, Gregory L. (1996). Mehrgarh in Oxford Companion to Archaeology, edited by Brian Fagan. Oxford University Press Images from:

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