Sugarcane Juice Business Plan

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BRIEF REPORT ON

“Sugarcane Juice Buisness Plan”

Directors Project

“Executive - MASTERS IN BUSINESS ADMINISTRATION”
2011-2014

Submitted by: Rajkumar Pawar (2011G13)

Executive Summary
* Introduction
Sugarcane juice industry is a business idea that deals is product. Our product is sugarcane juice in tin pack or pet bottles. Sugarcane juice is widely used in summer season because of its taste and low costs. Now in many countries it’s produced on chemical basis and there sales are quite high especially in Middle East countries. This juice is widely used in hot weather conditions * Mission

To refresh people of all age groups with our product by providing them a fresh, hygienic and value for money drink. * Vision
To evolve as one of the best Producer of quality sugarcane Juice, extract juice scientifically and serve totally natural and hygienic DESI refreshment in our country. * Company Locations and Facilities

We select our industry location in pune; we collect most of our sugarcanes from Maharashtra. * Problems
1 Lesser shelf life of sugarcane juice Solution- Sodium benzoate and ammonium hydroxide can be used as preservative 2 Our main issue is about the perception of people about the sugarcane juice Solution- We must invest heavily on promotion of juice and also marketing plan will change time to time because we are new in the market so we have to create awareness in customer about our product and to attract them * Potential customers

Our potential customers will be every kind of individuals like: * Students at every level.(from school to universities)...
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