Simon Speers, Bottle Green: The Marketing Mix In A Business
The Marketing Mix in a Business
Case Study - Simon Speers, Bottle Green
B120 TMA04
Submitted by: Briony White
Tutor: Pradeep Sharma
Part 1 (a)
The marketing mix is a strategy tool used to formulate a plan for product development and promotions in a business. Examining the mix for the company Bottle Green may help Simon Speers, Company Owner, see the strengths and weaknesses of the business whilst considering its growth potential. The four core elements of marketing mix are product, place, price and promotion.
Products: A range of cordial drinks, mostly elderflower but has a growing range including flavours such as, ginger and lemongrass, Cox 's apple and Victoria plum. The product is tangible and has a core …show more content…
One suggestion was elderflower capsules that could be added to water and be sold where water based drinks are prepared, for example, offices that use water dispensers. This product development will enable the business to target a new market with a unique new product.
Another suggestion was to target the vending machine market, this would put the product in a new place where it would compete with the competition of other soft drink retailers. The final suggestion was to supply schools with recipes in May and June when elderflower is in blossom. The idea that this campaign could be competition based would give potential customers an incentive to engage with the product. It was also suggested that the idea could be pitched as a new healthier alternative to the normal range, this would allow the business to branch out into yet another area of the market.
These suggestions could possibly raise brand awareness and bring new customers which would in turn bring more revenue. The business would also have new products in the market beginning a new life …show more content…
Using the social media profile is possibly the quickest, most efficient way to advertise and promote the company in a finance friendly manner.
Thirdly sponsoring events and school campaigns are also good ideas, not only British events and British schools but also International events and schools to encourage the potential growth overseas.
Fourthly I would branch out and advertise on TV, this is a huge opportunity to reach out to millions of potential customers.
Finally I would do extensive research on sugar suppliers and try to find a cheaper alternative, this could save the company money and also increase gross profit.
I would achieve these goals by working with specific areas in the business such as, the product development team, purchasing team, marketing and promotions team and also the two experts to create new products with a marketing strategy to launch the business into its next level.
If all the suggestions were carried out and successful I believe that with product development, increased brand awareness and promotional advertising the business would be in a better financial position and potential growth not only in the UK but also overseas would look encouraging.
Words:
Case Study - Simon Speers, Bottle Green
B120 TMA04
Submitted by: Briony White
Tutor: Pradeep Sharma
Part 1 (a)
The marketing mix is a strategy tool used to formulate a plan for product development and promotions in a business. Examining the mix for the company Bottle Green may help Simon Speers, Company Owner, see the strengths and weaknesses of the business whilst considering its growth potential. The four core elements of marketing mix are product, place, price and promotion.
Products: A range of cordial drinks, mostly elderflower but has a growing range including flavours such as, ginger and lemongrass, Cox 's apple and Victoria plum. The product is tangible and has a core …show more content…
One suggestion was elderflower capsules that could be added to water and be sold where water based drinks are prepared, for example, offices that use water dispensers. This product development will enable the business to target a new market with a unique new product.
Another suggestion was to target the vending machine market, this would put the product in a new place where it would compete with the competition of other soft drink retailers. The final suggestion was to supply schools with recipes in May and June when elderflower is in blossom. The idea that this campaign could be competition based would give potential customers an incentive to engage with the product. It was also suggested that the idea could be pitched as a new healthier alternative to the normal range, this would allow the business to branch out into yet another area of the market.
These suggestions could possibly raise brand awareness and bring new customers which would in turn bring more revenue. The business would also have new products in the market beginning a new life …show more content…
Using the social media profile is possibly the quickest, most efficient way to advertise and promote the company in a finance friendly manner.
Thirdly sponsoring events and school campaigns are also good ideas, not only British events and British schools but also International events and schools to encourage the potential growth overseas.
Fourthly I would branch out and advertise on TV, this is a huge opportunity to reach out to millions of potential customers.
Finally I would do extensive research on sugar suppliers and try to find a cheaper alternative, this could save the company money and also increase gross profit.
I would achieve these goals by working with specific areas in the business such as, the product development team, purchasing team, marketing and promotions team and also the two experts to create new products with a marketing strategy to launch the business into its next level.
If all the suggestions were carried out and successful I believe that with product development, increased brand awareness and promotional advertising the business would be in a better financial position and potential growth not only in the UK but also overseas would look encouraging.
Words: