Research Report on Zydus Cadila Sugar Free Brand

Topics: Marketing, Sucralose, Good Pages: 54 (13514 words) Published: February 2, 2011

There are many ‘sugar substitute’ product available in the market of different companies and they are also providing different product variants, which can able to attract more customers. Every company is introducing different product with different names for the purpose of attracting more and more customers that again leads to provide more customer values to the customers. Following are the different brands of products available in the market.

| | | |COMPANY NAME |BRAND NAME | |ZYDUS CADILA |Sugar free | |GLAXO |Equal | |BOOTS |Saccharin | | |Sweetx | |CIPLA |Low-cal | |IPSEM |Zero sugar | |MEDIBIOS |Marax | |SYMCOM |Sweetame |

The following are the percentage according to which there is an availability of the sugar substitute product in their store. This is the information that is taken after the survey of the sample size. Thus following information is of the different sugar substitute product available in the outlet, which is as follows;

| | | | |COMPANY NAME |BRAND NAME |PERCENTAGE | |MEDIBIOS |Marax |1 | |ZYDUS CADILA |Sugar free |35 | |CIPLA |Low-cal |2 | |GLAXO |Equal |15 | |IPSEM |Zero sugar |1 | |BOOTS |Saccharin |28 | |SYMCOM |Sweetame |1 | |BOOTS |Sweetx |16 |


From the above chart we can able to know that how many different type of sugar substitute products available in the store of the retailers and also able to find out the percentage level. There is also information available about the sugar substitute...
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