Sugarcane Juice Business

1 1.0 INTRODUCTION Sugarcane Juice is a Marketing idea that deals in product. Our product is sugarcane juice in tetra pack packaging. Sugarcane juice is widely used in summer season because it is good in taste andlow in cost. But problem with this is that it can’t be prese rved for longtime. In Bangladesh nocompany has launched sugar cane juice till now in tetra pack. The methodology used inBangladesh is quite old and so many people don’t go for this sector because the risk of the low shelf life. So we have decided to launch a sugar cane juice because sugar cane juice is naturallysweet, so it can be sold with a little additional processing we can make flavors also as a ginger,lime juice, mint leaves. Fresh sugar cane juice has no preservatives, however its tendency to turn black from oxidation soon after pressing is very high, so to secure from oxidation we should pack in tetra pack packaging.The sugar cane juice has several health benefits and medicinal properties most of which remainsunknown to the masses. It has direct effect on digestive system and it contains nutrients whichare healthful for life. It strengthens the stomach, kidneys, heart, eyes, and brain and sex organs.The juice sucked from the sugarcane can prove highly valuable in case of weak teeth due to lack of proper exercise resulting from excessive use of soft foods. It gives a form of exercise to theteeth and makes them strong. It also keeps the teeth clean and increases their life 1.1

Goals and Objective Our objective is divided into different parts. 

First year objective is to capture 10% market share of juice industry with sales revenue of minimum 20 million and net profit of 3 million. 

2 nd year objective is to obtain 18% market share with sales revenue of 40 million Tk. net profit of 7 million. And five year our market share will be 30 %. 

Continuous growth in sales 

Increase the