Study on Mobile Value Added Services

Topics: Mobile phone, Mobile network operator, GSM Pages: 37 (9542 words) Published: November 21, 2011
A Study of the Mobile Value Added Services (MVAS) Market in India October 2007

© 2007 Boston Analytics. All Rights Reserved.

Table of Contents
The Indian Telecom Industry .................................................................................................... 6 Evolution ........................................................................................................................................................... 6 Key Performance Indicators ............................................................................................................................ 8 The Changing Landscape ................................................................................................................................ 9

Mobile Value Added Services in India ................................................................................... 11 Industry Definition .......................................................................................................................................... 11 Growth Drivers ............................................................................................................................................... 12 Market Size...................................................................................................................................................... 12

The MVAS Business Model .................................................................................................... 15 Industry Value Chain ...................................................................................................................................... 15

MVAS Platforms ....................................................................................................................... 18 MVAS on Data/Text and Voice Platforms ..................................................................................................... 18

Revenue Sharing in MVAS ...................................................................................................... 19 Current Revenue Sharing Arrangements ..................................................................................................... 19

Barriers to Growth of MVAS in India ..................................................................................... 24 The Future of MVAS in India ................................................................................................... 26 The Way Forward ..................................................................................................................... 29

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Table of Exhibits
Exhibit 1: Mobile Subscribers and Per Capita GDP in India (2002–2007)........................... 7 Exhibit 2: Mobile Call Tariffs in India (1999–2005) ................................................................ 8 Exhibit 3: Mobile Revenues in India (Sept. 2005–Sept. 2006) .............................................. 9 Exhibit 4: Mobile ARPU in India (Sept. 2005–Sept. 2006) ................................................... 10 Exhibit 5: Evolution of MVAS in India................................................................................... 11 Exhibit 6: Revenue from MVAS Segments during 2004–2009(E) ...................................... 13 Exhibit 7: Different VAS Categories...................................................................................... 14 Exhibit 8: MVAS Value Chain ................................................................................................ 15 Exhibit 9: Enterprise VAS Value Chain ................................................................................ 16 Exhibit 10: MVAS on Data/Text and Voice Platforms ......................................................... 18 Exhibit 11: Revenue Flow in Enterprise and Non-Enterprise MVAS ................................. 19 Exhibit 12: Competitive Landscape of the MVAS Industry...
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