Mobile Marketing

Supervising instructor: Richard Lutz | Thesis | Mobile Marketing | | Ksenia Mitselmakher | 4/21/2010 |

The Implications of the Development in Information Technology on Marketing Communication Channels |

Thesis Outline
Topic: The Implications of the Development in Information Technology on Marketing Communication Channels

Subtopic: Mobile Marketing

I. Introduction

II. Body

A. Digital Industry Overview: Mobile marketing

1. Sneak peak into the future of Mobile Marketing

2. Brief History Overview

B. Mobile Technology

1. Smartphone’s Capabilities : pros and cons

C. Mobile Marketing Strategies

- Brief overview

1. Text-message Marketing

2. In-game Mobile Marketing

3. Mobile Applications as a Marketing tool

a. Overview b. Cost of Development c. Major Players in the industry

D. Location-Based Advertising Offerings (Emergence of “Hyperlocal” Marketing)

1. Overview
2. LBA Platforms E. Future of Location-Based Advertising

I. Introduction In the modern world, more and more companies are turning to new digital media technologies in order to enhance their marketing communication channels, improve efficiency, and appeal to more technologically-savvy younger audiences. In order to stay ahead of the competition, some of the largest corporations are investing heavily in the development of e-commerce, social media marketing, and mobile advertising. What once seemed like an unachievable dream of any marketing professional becomes a reality in a modern world. The technology is developing rapidly every day, opening new unimaginable opportunities. It allows a company to place their marketing communication messages more effectively to reach desirable audiences, eliminate all unwanted “noise” in the communication process, cut costs, and more importantly, engage its audience in a mutually-beneficial “dialog.” In order

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