STUDY OF ON PREMISE TRADE AND CONSUMER BEHAVIOUR WITH FOCUS ON FUEL VODKA
ROLL NO. - 100
JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL
Completion of project and writing of the report is a satisfying and the pleasant part of the opportunity for those who contributed towards it. While doing my project I was guided in a way that not only showed me the right direction but also made me grow more rational in my thinking and approach. Those who helped me in this endeavor are none other than our esteemed teachers. I feel indebted to them.
I take this opportunity to thank my Industrial Guide Mr.Kartik Mohindra for his invaluable support and guidance, without which the completion of this project would have been impossible. It was under his supervision and mentorship that I was able to come out with the project report which was an enriching and knowledgeable experience. I would also like to extend my special thanks to my faculty guide Prof. A.K.Biswas who helped me in every step of the project.
I also thank the customers to whom I surveyed for lending their valuable time and support.
TABLE OF CONTENTS
EXECUTIVE SUMMARY 4
OBJECTIVES OF THE STUDY 8
FINDINGS FROM THE STUDY OF ON PREMISE TRADE 10
Availability of vodka in Gurgoan 10
Pouring brand 11
Price per peg 12
Rating of outlets (A, B, C) 14
Average sales per month of vodka 14
Promotional activities done in South Delhi and Gurgoan 16
Conclusion from the study of on premise trade 17
FINDINGS FROM THE STUDY OF CONSUMER BEHAVIOR 18
Study of consumer behavior 18
Consumption of various drinks 19
Brands that are tried by the consumers 21
Vodka brands that are most often consumed 22
Reason of consumption of vodka 24
Time period of the consumption of vodka 25
Consumption pattern of vodka 26
Flavored vodka vs. white vodka 28
Bars vs Retail outlets 29
Supplements with... [continues]
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(2010, 04). Study of on Premise Trade and Consumer Behaviour with Focus on Fuel Vodka. StudyMode.com. Retrieved 04, 2010, from http://www.studymode.com/essays/Study-Of-On-Premise-Trade-And-306396.html
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"Study of on Premise Trade and Consumer Behaviour with Focus on Fuel Vodka." StudyMode.com. 04, 2010. Accessed 04, 2010. http://www.studymode.com/essays/Study-Of-On-Premise-Trade-And-306396.html.