SWOT Analysis for Studio 67:
An Organic Resturaunt Business
Oscar Barraza
University of Phoenix
SWOT Analysis I chose to do a SWOT analysis on the business plan of Studio 67 which is a trendy organic medium size restaurant located in Portland, Oregon. SWOT stands for Strength Weakness Opportunities and Threats. The SWOT analysis helps entrepreneurs come up with a strategic plan and determine if a product, service, or business is worth the risk. The SWOT analysis is like a pros and cons list, where strength and opportunities are the pros and weaknesses and threats are the cons. I chose this business plan because it is similar to something that I might want to do in the future. Health food restaurants are what society needs and I plan to contribute to the health of our generation and up coming generations.
Strengths Management and leadership are very important pieces of a puzzle for a business to thrive and succeed. For management Studio 67 …show more content…
Studio 67 provides a healthy organic cuisine with many different ethnic recipes. There is a trend for eating healthy and many restaurants are already following this trend by adding a healthy section in their menus. Therefore having a restaurant with a menu which is completely healthy will be greatly successful. Their largest target customers are the lonely rich which consists of computer techs and internet workers and other technology savvy businessman. Their second largest customers are dieting women which we all know how women feel about their physical appearance. There third largest target are the rich hippies that are willing to spend money on an organic cuisine. Studio 67 market segments are correctly targeted with the dieting women, rich hippies, and the lonely