Swot Analysis/Bus 210
SWOT Analysis
BUS/210
July 7th 2013
B. MacFarlan
SWOT Analysis
The company that I decided to do a Swot analysis on is Cranium Filament Reductions which is a hair salon. After reviewing their business plan, I thought that it was very well written and detail-oriented. Below you will find my swot analysis of the hair salon business plan:
Strengths: This venture does have experienced, creative leaders and researchers since Susan Sever (the owner) has years of management under her belt. Ms. Sever has done all of her research about the hair salon industry. The industry is easy for anyone to start and end a business which makes for a competitive market. Ms. Sever has realized that customers are looking for quality work and great customer service without paying an arm and a leg; so she has a plan to cater to all of her clients’ needs. She also has a line of products that she will be selling in the salon. In my opinion I think that her market segments are targeted correctly. Her target market includes men, women who cannot afford the expensive upscale salons, and women with children. She has a plan of hiring six experienced hair dressers and an experienced receptionist. Ms. Sever will be offering training to her employees so they can stay up to date on their skills.
Weaknesses: There were a couple of weaknesses that I found in the business plan. The weaknesses that I could see were located within the business’ target market segments. Cranium Filament Reductions thinks that young women with children would be a great target for the company. I can understand that their children need their hair done as well but having children in the salon may deter other customers from coming in. Some people use “salon time” as a way to take time for their selves away from their children so why would they want to deal with other people’s children at a salon. Another weakness is the fact that Ms. Sever is depending on males to make up about seventy to seventy-five percent of their
BUS/210
July 7th 2013
B. MacFarlan
SWOT Analysis
The company that I decided to do a Swot analysis on is Cranium Filament Reductions which is a hair salon. After reviewing their business plan, I thought that it was very well written and detail-oriented. Below you will find my swot analysis of the hair salon business plan:
Strengths: This venture does have experienced, creative leaders and researchers since Susan Sever (the owner) has years of management under her belt. Ms. Sever has done all of her research about the hair salon industry. The industry is easy for anyone to start and end a business which makes for a competitive market. Ms. Sever has realized that customers are looking for quality work and great customer service without paying an arm and a leg; so she has a plan to cater to all of her clients’ needs. She also has a line of products that she will be selling in the salon. In my opinion I think that her market segments are targeted correctly. Her target market includes men, women who cannot afford the expensive upscale salons, and women with children. She has a plan of hiring six experienced hair dressers and an experienced receptionist. Ms. Sever will be offering training to her employees so they can stay up to date on their skills.
Weaknesses: There were a couple of weaknesses that I found in the business plan. The weaknesses that I could see were located within the business’ target market segments. Cranium Filament Reductions thinks that young women with children would be a great target for the company. I can understand that their children need their hair done as well but having children in the salon may deter other customers from coming in. Some people use “salon time” as a way to take time for their selves away from their children so why would they want to deal with other people’s children at a salon. Another weakness is the fact that Ms. Sever is depending on males to make up about seventy to seventy-five percent of their