Swot Analysis for Ducth Bros.

Topics: Strategic management, Coffee, Management Pages: 1 (265 words) Published: March 5, 2013
SWOT Analysis
A SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization in order to maintain and sustain a competitive advantage. I have listed four under each category that I feel are most important to Dutch Bros. Internal Strengths:

Customer Service: Customer friendly environment and quick service Positive Brand image: Very well known throughout the western states Community Involvement: Each kiosks donates 1% of proceeds back to the community Family Owned: Most all Dutch Bros. are locally owned and operated, so corporate managers are in charge of dispersing funding throughout the community appropriately Internal Weaknesses:

Product Mix: Dutch Bros. should expand and acquire new products such as pastries to differentiate themselves even more from their competition Music: At times the music is played loud and I have to shout my order Limited Variety: There is a limited selection of drinks

Hours: Not open for business 24 hours a day
External Opportunities:
Product Expansion: Expand current menu while adding pastries To-Go Boxes: Catering to those who wish to make large orders for local businesses, schools, etc. Expand Hours: Open business for 24 hours a day

Campus Locations: Expand their current market by partnering with the local colleges External Threats:
Competition: Human Bean and Starbucks
To-Go Boxes: Both the Human Bean and Starbucks offer to-go boxes for large orders Pastries: Starbucks offers a wide variety of fresh pastries. The Human Bean offers muffins, granola bars, etc. Coffee Houses: A sit down, third space environment that you don’t get from a drive thru coffee kiosk
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