Strategic Management and New Economic Environment.

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1. Introduction
Strategy is a sort of road map or guide to an organization, namely, it defines where the organization is, and how the organization is going to. The help of strategy makes a firm to locate its position effectively and efficiently within short time, meanwhile controlling the changes according to the specific plan. As to strategic management which refers to the management of company’s strategy, it includes strategy formulation and strategy implementation these two aspects. The strategic management is a domain that addresses the main expected initiatives generated by the business owners, including allocating of resources, improving corporate business achievement; and it specifies the mission, vision and objectives for the company, to develop the policies and plans. Strategic management is a proceeding process that assesses and manages the company’ business; evaluates its rivals and establishes goals and strategies to satisfy whole existing and potential rivals; and then reassesses each strategy annually or quarterly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. In this report, it will focus on Topshop to discuss its strategic management. Topshop is a British multinational clothes retailer specialized in women's clothing and fashion accessories. It has shops in around 20 countries and online operations in a number of its markets. Topshop is part of the Arcadia Group, which is wholly owned by Philip Green and owns a number of other retail outlets including Burton, Dorothy Perkins and Miss Selfridge. Topshop currently has branches in Brazil, Canada and the United States. In Europe, Topshop has branches in Croatia, Cyprus, Gibraltar, Iceland, Poland, the Republic of Ireland, Russia, Serbia, Slovenia, Spain, Sweden, Turkey and the United Kingdom....
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