Business Strategy

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Arthur
 Guinoiseau
 V5
 
 
 
 

Arthur
 Guinoiseau
 
  V5
  I. On The Basics

Final
 Exam
 

 

 
 

 

a. Strategic Management, evolution and destination.

Strategic Management, what is this? It is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategy formulation and implementation, and evolution and control. The study of Strategic Management helps us to monitoring and evaluating the opportunities and threats of a company’s strengths and weaknesses.

Organizations that implement strategic management are generally outperforming those that are not. The fact that a company changes its strategy, in other words the fact that a company manage itself strategically bring three major benefits: -­‐ -­‐ -­‐ A clearer sense of strategic vision for the company A sharper focus on what is strategically important An improved understanding of a rapidly changing environment.

Nowadays globalization and electronic commerce are the main factors that made organizations having to think strategically. Indeed, companies do not still deal with national competitors, but with international brands and organizations.

Strategic management as an evolution and a destination? The answer is obviously YES. Because the world is going faster and faster companies have to follow this changes; never mind, companies have not to be reactive, but they absolutely must be proactive. This mean

 

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Arthur
 Guinoiseau
 
  V5
 

Final
 Exam
 

 

 
 

Dr.
 Sean
 D.
 Jasso
 

that defining the market instead of being defined by it is the solution; and strategic management is the tool that allow organization to look and think forward.

Scanning the environment, formulating a strategy and implementing it, evaluating and controlling are the main steps that make a company performing or not. Then when you wonder why the most profitable companies are actually the most profitable ones, the answer is that their strategic management is well defined and implemented. These companies have well evolved by reaching some fixed goals.

Regarding how companies that implement strategic management have evolved, it becomes obvious that strategic management is the destination that have to target every organizations that are still not managing strategically.

b. Mission statement, goals and objectives of Harley Davidson.

Mission Statement:

“We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments”1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  1
 www.harley-­‐davidson.com
  2
 www.harley-­‐davidson.com
  3
 http://www.jewishphilly.org/page.aspx?id=146205
 
 

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Arthur
 Guinoiseau
 
  V5
  Vision Statement:

Final
 Exam
 

 

 
 

Dr.
 Sean
 D.
 Jasso
 

“Harley-Davidson is an action-oriented, international company, a leader in its commitment to continuously improve its mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, Government, and society). Harley-Davidson believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities.”2

Harley Davidson primary objective is to survive and to make its shareholders happy by paying them dividends, as it always has been. To achieve this objective, their strategy is to penetrate deeper the European Market, were...
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