Strategic Assignment
ARGOS | STRTEGIC PLANNING AND IMPLEMENTATION AND STRATEGIC MARKETING MANAGEMENT | Assignment |
KEHUL KAVAIYA
7/22/2010
|
Edexcel Level 7
BTEC Postgraduate Advanced Diploma Management Studies
ASSESSMENT ACTIVITY:
UNIT No: 04 & 17
UNIT NAME: Strategic Planning and Implementation & Strategic Marketing Management
By: KEHULKUMAR NAROTTAMDAS KAVAIYA
Student ID: STUD-7266
Company: Argos Limited
Type | Public | Industry | Retailer | Founded | 1973 | Head Office | Milton Keynes, England, UK | Key People | Oliver Stocken (Chairman) | Type of Product | Consumer Goods | Owner | Home Retail Group Plc. | Web site | www.argos.co.uk | Revenue | £4.3bn (2009) |
Index
* Task 1
(a)
* INTRODUCTION
Argos is one of the largest general merchandise non-food retail chains, with yearly revenue of over £4.3bn (2009) and biggest catalogue chains in Europe and third in the world. Argos has more than 730 stores across the UK and Republic of Ireland. Argos sells general goods and home products via 730 stores, online and over the telephone. Customer can select superior range through 18000 great value products from the Argos.
About Argos
Richard Tompkins was launched the company in 1973 as a Green Shield Stamps in the U K. The Green Shield Stamps catalogue shops rebranded as Argos starting in July 1973.The first 17 stores started straightway on July 21, 1973. “Customer could buy products from Green Shield Stamps with cash rather than savings stamps” Argos came up with this idea. Argos established with bringing £1million and 1000 staff member in running a week of November, 1973. Argos was launched first catalogue with 4700 products across 250 pages. BAT Industries bought Argos worth £32 million in 1979. In June 1980 the company started 1st Elizabeth Duke jewellery boutique in Bristol and company was Britain’s 4th largest jewellery retailer in 1981. The company was listed in the stoke exchange with 203.3p opening
KEHUL KAVAIYA
7/22/2010
|
Edexcel Level 7
BTEC Postgraduate Advanced Diploma Management Studies
ASSESSMENT ACTIVITY:
UNIT No: 04 & 17
UNIT NAME: Strategic Planning and Implementation & Strategic Marketing Management
By: KEHULKUMAR NAROTTAMDAS KAVAIYA
Student ID: STUD-7266
Company: Argos Limited
Type | Public | Industry | Retailer | Founded | 1973 | Head Office | Milton Keynes, England, UK | Key People | Oliver Stocken (Chairman) | Type of Product | Consumer Goods | Owner | Home Retail Group Plc. | Web site | www.argos.co.uk | Revenue | £4.3bn (2009) |
Index
* Task 1
(a)
* INTRODUCTION
Argos is one of the largest general merchandise non-food retail chains, with yearly revenue of over £4.3bn (2009) and biggest catalogue chains in Europe and third in the world. Argos has more than 730 stores across the UK and Republic of Ireland. Argos sells general goods and home products via 730 stores, online and over the telephone. Customer can select superior range through 18000 great value products from the Argos.
About Argos
Richard Tompkins was launched the company in 1973 as a Green Shield Stamps in the U K. The Green Shield Stamps catalogue shops rebranded as Argos starting in July 1973.The first 17 stores started straightway on July 21, 1973. “Customer could buy products from Green Shield Stamps with cash rather than savings stamps” Argos came up with this idea. Argos established with bringing £1million and 1000 staff member in running a week of November, 1973. Argos was launched first catalogue with 4700 products across 250 pages. BAT Industries bought Argos worth £32 million in 1979. In June 1980 the company started 1st Elizabeth Duke jewellery boutique in Bristol and company was Britain’s 4th largest jewellery retailer in 1981. The company was listed in the stoke exchange with 203.3p opening
Bibliography: Book 1. ANDY MOTTERSHEAD, ALEX GRANT, and JUDITH KELT (2009) OCR Business studies for a2 2009. UK: Hodder Education. WWW 2. ARGOS (01/04/2005) Student Pack [WWW] Argos Limited. Available from: http://www.argos.co.uk/wcsstore/argos/en_US/images/StudentPack.pdf 3. ARGOS (n.d.) Graduate careers [WWW] Argos Careers. Available from: https://secure.argoscareers.com/r2/graduate/index.html 4. CATALOGUE DEALS (n.d.) Argos brief History [WWW] Catalogue Deals. Available from: http://www.catalogue-deals.co.uk/argos.aspx [Accessed 16/07/2010] 5. HOME RETAIL GROUP FINANCIAL DEPARTMENT (01/04/2009) Annual report 2009 [WWW] Home Retail Group. Available from: http://www.homeretailgroup.com/ar/2009/_downloads/HRG_Annual_Report_2009.pdf 6. THE TIMES 100 (n.d.) Marketing Mix of Argos [WWW] Thetimes100. Available from: http://www.thetimes100.co.uk/downloads/argos/argos_9_full.pdf 7. THE TIMES 100 (n.d.) Argos mission statement [WWW] Thetimes100. Available from: http://www.thetimes100.co.uk/downloads/argos/argos_10_2.doc