STRTEGIC PLANNING AND IMPLEMENTATION AND STRATEGIC MARKETING MANAGEMENT
Edexcel Level 7
BTEC Postgraduate Advanced Diploma Management Studies
UNIT No: 04 & 17
UNIT NAME: Strategic Planning and Implementation & Strategic Marketing Management
By: KEHULKUMAR NAROTTAMDAS KAVAIYA
Student ID: STUD-7266
Company: Argos Limited
Head Office| Milton Keynes, England, UK|
Key People| Oliver Stocken (Chairman)|
Type of Product| Consumer Goods|
Owner| Home Retail Group Plc.|
Web site| www.argos.co.uk|
Revenue| £4.3bn (2009)|
* Task 1
Argos is one of the largest general merchandise non-food retail chains, with yearly revenue of over £4.3bn (2009) and biggest catalogue chains in Europe and third in the world. Argos has more than 730 stores across the UK and Republic of Ireland. Argos sells general goods and home products via 730 stores, online and over the telephone. Customer can select superior range through 18000 great value products from the Argos. About Argos
Richard Tompkins was launched the company in 1973 as a Green Shield Stamps in the U K. The Green Shield Stamps catalogue shops rebranded as Argos starting in July 1973.The first 17 stores started straightway on July 21, 1973. “Customer could buy products from Green Shield Stamps with cash rather than savings stamps” Argos came up with this idea. Argos established with bringing £1million and 1000 staff member in running a week of November, 1973. Argos was launched first catalogue with 4700 products across 250 pages. BAT Industries bought Argos worth £32 million in 1979. In June 1980 the company started 1st Elizabeth Duke jewellery boutique in Bristol and company was Britain’s 4th largest jewellery retailer in 1981. The company was listed in the stoke exchange with 203.3p opening share price. The company was accumulated by GUS plc (Great Universal Stores Plc) in April 1990 and after that Home Retail Group which was demerged from GUS Plc in October 2006. Now Argos owned by Home Retail Group Plc. From January, 2010 opening new Argos Stores and stores also going to take new identify. * Argos made 130 million customers dealing in last year and 26% dealing made from online internet. * Argos has biggest catalogue marketing strategy in non-food consumer merchandises. * 18million people have Argos catalogue at home at any time. * Argos is first group position in house wares market. Argos owner HRG Plc has nearly £9.2bn market size in house wares market.
One of the prime reason for chosen this company is, “Argos has different type of marketing like marketing via catalogue, online and over telephone and way of they provide to customer best value for money”. I like that they provide convenient way for customer to shop. Argos stores style is different in high street. This is a good opportunity for me to learn about this company.
* Strategic planning
“Strategic planning is process of identify mission, vision and goals and create best steps for achieving goals and objective.”
In any successful business it’s very important to plan for future in all sorts of way, and organisation mission, vision and objective should be set for the future. Planning is very important tools for getting success in the future of a business. Main purpose of strategic planning to create the goals for an organisation and flow the steps for achieve this goals. Which goals should priorities for an organisation and flow steps day to day for achieving its goals. Develop Strategic plan:
An organisation needs to find out and collect information on many aspects of the business. This process will concern internal and external audit of the organisation. The internal audit defines an organisation strength and weaknesses. The external audit defines the PEST...