HSC TASK 2
SEBOUH KHATCHADOR
Harvey Norman Holdings Ltd is a public company in the secondary sector engaged in selling products for households and offices they include Electrical, Computers & Communications,
Small Appliances, Furniture, Bedding & Manchester, Home Improvements, Lighting and Carpet & Flooring. As a franchisor Harvey Norman grants franchisers to independent business operators, there are many stores in Australia, New Zealand, Slovenia, Ireland, Singapore and Malaysia. Harvey Norman is Australia’s is leading the retail chain. The Harvey Norman success started as a independent electrical appliance store that was opened by the company chairmen Gerry Harvey with the retailer Ian Norman at a site …show more content…
The difference between them is that internal is something you can change and must be changed avoid loosing the business but external influences cannot e changed they are like for e.g. Tax , economic factors , geographic maters anything that is hard to change and must keep on selling and move past the situation. The similarities of these influence is that they can affect the businesses performance and progress in the market.
The external influences are the one who hurt and affect the business more. The external influence on this business is the GFC (global financial crisis). The GFC stoped people buying product due to not having enough money and people losing jobs. Businesses were shut down and employees were let off and told they no longer work for them due to not enough cash flow. Harvey Norman was one of the businesses which was affected hard but eventually came out of its shell and started selling products and gained market share. Harvey Norman’s competitors were shut down due to financial …show more content…
This will stop potential consumers buying goods from Harvey Norman but buying from overseas. Harvey Norman has a majority of electrical appliances and this will hit them hard if no one buys from the business.
The internal influence is that Harvey Norman has bought Collapsing Clive peters and this is a bonus for Harvey Norman because they will gain more money from the Clive businesses and possibly make some of the businesses Harvey Norman. To succeed Harvey Norman should produce good quality products, reasonable market price and gain reputation to gain more profit and be worth it buying Clive peters
The internal influences for Harvey Norman is that due to people buying products online cheaper now retailer Harvey Norman will set its electronics and furniture goods online to reduce costs from July the 1st this will help Harvey Norman reduce people buying products from overseas and buy products from Harvey Norman online. The negative thing about this is that potential consumers do not trust giving private details online due to theft and online hacking so Harvey Norman should have a security base program to reduce and possibly stop identity and personal information