Morrisons Swot

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SWOT
Strength:
British brand for Britain i.e. use of local produce promoting and investing in the local economy •among the oldest and largest food produce retailer with a 100 yr long history, 4th largest British food retailer •Assets i.e. factories & private manufacturing sites, stores 403 nationwide, company vehicles, capital, employees (124,000) •Celebrity campaign adverts i.e. Richard Hammond, use of familiar face to advertise the company in a celebrity obsessive society. •Emphasis on procuring and distribution of quality British product at competitive price compared to competitors •Acquisition of new stores and expansion of the company, steady rise in company profits in recent years

Weakness:
Company focus mostly on food products while the market share for daily goods, accessories and pharmaceutical are being over taken by competitors .i.e. Tesco, Asda •The economic crisis- means possible customers cannot afford to spend their income quickly and will prefer for a better value before making sale •The company as many other major supermarkets are essentially working in a negative working capital meaning its always in debt •Company lagging behind in implementing its digital services to its customers compared to the major competitors such as Tesco who’ve had their online service operation for several years now •Globalization means cheaper and equally quality product can and are being sold by the stores competitors at competitive price

Opportunity:
Branching out into other business ventures like pharmaceuticals, opticians, electronics, entertainment goods, clothes and many more •Focusing more on customer satisfaction and ease of convenience in order to portray the company in a positive manner •Special deals and offers on common consumer goods as in food stuff & hygiene, during such economic instability to present solidarity and understanding towards the customers

Threats:
Adverse weather conditions such as snow storms and...
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