Corporate Social Responsability for Supermarkets
Corporate Social Responsibility
This essay will introduce analysis of the UK supermarket sector and its impacts on a wide range of stakeholders .The responsibility for buying and selling is rapidly shifting. In today’s rising global community, supermarkets have embraced corporate social responsibility as an important element of their original role in contributing to shared goals, however in addition it enhances their capacity to the base line. In addition, trade seeks to establish their own values of corporate individuality while at the same time maintain public and ecological values and increase their market growth.
Corporate social responsibility of supermarkets can mean different things to different groups and sectors. However there is universal agreement that in a global market system, supermarkets must play great role by creating jobs. By acting in responsible manner corporation must facilitate sustainable growth. (Deal, 1999)
As a result, corporate performance must not just guarantee returns to shareholders, wages to employees, plus goods and services to shoppers, thus must also accommodate the ecological concerns and values of consumers.
An explanation of food provenance chart as an example of the influence of CSR, is provided below showing the difference in consumer choice in different ranks in UK supermarkets. In order to demonstrate importance of the CSR: % Factors in food and drink purchases, by rank, December 2007
Food provenance-UK- March 2008- What do Shoppers Consider Most important? The findings of this line graph, shows the consumer interest in home grown British food rather than foreign origin product. The supermarket structured business procedures and the environmental campaigns, to support British produce are the key reasons for this. This report also demonstrates the market repose to a consumer demand for particular products by offering quality food and drinks. UK leading supermarkets as well as corporations
This essay will introduce analysis of the UK supermarket sector and its impacts on a wide range of stakeholders .The responsibility for buying and selling is rapidly shifting. In today’s rising global community, supermarkets have embraced corporate social responsibility as an important element of their original role in contributing to shared goals, however in addition it enhances their capacity to the base line. In addition, trade seeks to establish their own values of corporate individuality while at the same time maintain public and ecological values and increase their market growth.
Corporate social responsibility of supermarkets can mean different things to different groups and sectors. However there is universal agreement that in a global market system, supermarkets must play great role by creating jobs. By acting in responsible manner corporation must facilitate sustainable growth. (Deal, 1999)
As a result, corporate performance must not just guarantee returns to shareholders, wages to employees, plus goods and services to shoppers, thus must also accommodate the ecological concerns and values of consumers.
An explanation of food provenance chart as an example of the influence of CSR, is provided below showing the difference in consumer choice in different ranks in UK supermarkets. In order to demonstrate importance of the CSR: % Factors in food and drink purchases, by rank, December 2007
Food provenance-UK- March 2008- What do Shoppers Consider Most important? The findings of this line graph, shows the consumer interest in home grown British food rather than foreign origin product. The supermarket structured business procedures and the environmental campaigns, to support British produce are the key reasons for this. This report also demonstrates the market repose to a consumer demand for particular products by offering quality food and drinks. UK leading supermarkets as well as corporations
References: FRIEDMAN, T. (2000), the Lexus and the Olive Tree - Understanding Globalization, Anchor Books Edition GIDDENS, A. (1998), The Third Way - The Renewal of Social Democracy, Polity Press. JOSEPH, E. (2000), a Welcome Engagement: SMEs and Social Inclusion, Institute for Public Policy Research. OECD (1999), Trade Incubation -- International Case Studies, OECD Publications, Paris. OECD (2000a), "Spotlight on the OECD Guidelines for Multinational Enterprises", OECD Policy Brief, OECD Observer Preview, Paris, December.