strategic analysis for Lenovo 1
ISE520 Manufacturing Strategy
Proposal for a mini-project
-Strategic Analysis and Proposal for Lenovo
Group member：JIN Yu
14120814G
QI Jia
14103197G
LIUShengnan
14117218G
HUANG Shanhui
14127019G
1
ISE520 Manufacturing Strategy
1 Study Objectives
Through collecting and collating information to analysis Lenovoorganization 's internal and external environment to understand the environmentchanges in business, status, resources and strategic capability of Lenovo.
By using the Balanced Scorecard to change the organization 's mission and strategy into tangibleobjectives and metrics.Through this study we will establish a basiclong-term business growth and improve proposal and identify the key factors of current and future success.Then we will implement the findings to improve the performance of Lenovo.
2 Introduction of Lenovo
Lenovo is a highly innovative international science and technology based company, the association and the original of the personal computer department of IBM and
Motorola Mobile.In 2014, the global enterprise 286 strong, as the global PC market leadership enterprise, Lenovo is engaged in developing and manufacturing the most reliable and safest technology products .They also provides high quality professional service, helping the global customers and partners succeed. Lenovo mainly produces desktop computers, servers, notebook computer, printer, motherboard, cell phone etc.
3 Analysis of the Environment
3.1External Environment-PEST Analysis
1）political
Lenovo has strong political background, national support. Lenovo is the Chinese
Academy of Sciences Institute of Computing Technology founder.
2）economic
National macro-control, rising prices and otherobjective factorsdoes have certain influence the computer industry growth. But the short-term shocks of macroeconomic environment does not fundamentallyaffect the computer market, the fundamentals of computer market overall growth trend does not change. In addition, Lenovo has become the
Proposal for a mini-project
-Strategic Analysis and Proposal for Lenovo
Group member：JIN Yu
14120814G
QI Jia
14103197G
LIUShengnan
14117218G
HUANG Shanhui
14127019G
1
ISE520 Manufacturing Strategy
1 Study Objectives
Through collecting and collating information to analysis Lenovoorganization 's internal and external environment to understand the environmentchanges in business, status, resources and strategic capability of Lenovo.
By using the Balanced Scorecard to change the organization 's mission and strategy into tangibleobjectives and metrics.Through this study we will establish a basiclong-term business growth and improve proposal and identify the key factors of current and future success.Then we will implement the findings to improve the performance of Lenovo.
2 Introduction of Lenovo
Lenovo is a highly innovative international science and technology based company, the association and the original of the personal computer department of IBM and
Motorola Mobile.In 2014, the global enterprise 286 strong, as the global PC market leadership enterprise, Lenovo is engaged in developing and manufacturing the most reliable and safest technology products .They also provides high quality professional service, helping the global customers and partners succeed. Lenovo mainly produces desktop computers, servers, notebook computer, printer, motherboard, cell phone etc.
3 Analysis of the Environment
3.1External Environment-PEST Analysis
1）political
Lenovo has strong political background, national support. Lenovo is the Chinese
Academy of Sciences Institute of Computing Technology founder.
2）economic
National macro-control, rising prices and otherobjective factorsdoes have certain influence the computer industry growth. But the short-term shocks of macroeconomic environment does not fundamentallyaffect the computer market, the fundamentals of computer market overall growth trend does not change. In addition, Lenovo has become the
References: 【1】 http://www.statista.com/statistics/233035/revenue-of-lenovo/ 【2】 http://appserver.lenovo.com.cn/About/news_center.aspx# 【3】http://wire.kapitall.com/investment-idea/tech-stocks-microsoft-hp-pc-decline/ 9