Apple Computer Strategic Analysis

Apple Computer
Strategic Analysis

Nicholas Acosta and Tiffany Zempel
BUSI4763-01 Strategic Management
Dr. Scott Ray
April 20, 2010

Table of Contents                                          
CURRENT PERFORMANCE …………………………………..……………………………   4
KEY ISSUE IDENTIFICATION……………….……………………………………………..   6
ANALYSIS OF MISSION AND OBJECTIVES……………………………………………..   7
CORPORATE LEVEL STRATEGIES………...………………………………………..…....   8
BUSINESS LEVEL STRATEGIES…………….………………………………………..…..   11
POLICIES………………………………………..………………………………………..…... 13
BOARD OF DIRECTORS………………………………………………………………..…... 15
TOP MANAGEMENT…………………………..………………………………………..…... 16
SOCIETAL ENVIRONMENTAL ANALYSIS..………………………………………..…..   17
    POLOTICAL/LEGAL...………………………………………………………………………………………   17
      ECONOMIC……..……………………………………………………………………………………………   20
      SOCIO-CULTURAL…………………………………………………………………………………………   21
    TECHNOLOGICAL………………………………………………………………..…………………………   21

INDUSTRY ANALYIS/TRENDS……...…………………………………………………… . 22
  BARRIERS TO ENTRY……….……………………………………………………….………………………   23
    SUPPLIER POWER.………..………………………………………………………….………………………   25
    BUYER POWER…………….……………………………………………………….………………………..   26
    SUBSTITUTES…………………………………………………………………….………………………….   27
    RIVALVRY/COMPETITORS…………………………………………………….………………………….     28
    OVERALL………………………………………………………………………….………………………….   29

STRUCTURE………………………………….....………………………………………..…... 30
CULTURE………………………………………..………………………………………..…..   31
MARKETING ANALYSIS……………………...………………………………………..…..   32
    MARKETING ENVIRONMENT………………………………………………………………………………   33
    MARKETING OBJECTIVES……………………………………………….…………………………………   34
    MARKETING STRATEGY……………………………………………………………..……………………..   35
    PROMOTION STRATEGIES.…….……………………………………………….…….…………………….   36
    PRODUCT STRATEGIES…..…………………………………………………….……….………………….     36
    PRICING STRATEGIES…….…………………………………………………….………..………………….   37
    PLACE……………………….…………………………………………………….………..………………….   38

FINANCIAL... [continues]

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