Apple Computer Strategic Analysis

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Apple Computer
Strategic Analysis

Nicholas Acosta and Tiffany Zempel
BUSI4763-01 Strategic Management
Dr. Scott Ray
April 20, 2010

Table of Contents CURRENT PERFORMANCE …………………………………..…………………………… 4 KEY ISSUE IDENTIFICATION……………….…………………………………………….. 6 ANALYSIS OF MISSION AND OBJECTIVES…………………………………………….. 7 CORPORATE LEVEL STRATEGIES………...………………………………………..….... 8 BUSINESS LEVEL STRATEGIES…………….………………………………………..….. 11 POLICIES………………………………………..………………………………………..…... 13 BOARD OF DIRECTORS………………………………………………………………..…... 15 TOP MANAGEMENT…………………………..………………………………………..…... 16 SOCIETAL ENVIRONMENTAL ANALYSIS..………………………………………..….. 17 POLOTICAL/LEGAL...……………………………………………………………………………………… 17 ECONOMIC……..…………………………………………………………………………………………… 20 SOCIO-CULTURAL………………………………………………………………………………………… 21 TECHNOLOGICAL………………………………………………………………..………………………… 21

INDUSTRY ANALYIS/TRENDS……...…………………………………………………… . 22 BARRIERS TO ENTRY……….……………………………………………………….……………………… 23 SUPPLIER POWER.………..………………………………………………………….……………………… 25 BUYER POWER…………….……………………………………………………….……………………….. 26 SUBSTITUTES…………………………………………………………………….…………………………. 27 RIVALVRY/COMPETITORS…………………………………………………….…………………………. 28 OVERALL………………………………………………………………………….…………………………. 29

STRUCTURE………………………………….....………………………………………..…... 30 CULTURE………………………………………..………………………………………..….. 31 MARKETING ANALYSIS……………………...………………………………………..….. 32 MARKETING ENVIRONMENT……………………………………………………………………………… 33 MARKETING OBJECTIVES……………………………………………….………………………………… 34 MARKETING STRATEGY……………………………………………………………..…………………….. 35 PROMOTION STRATEGIES.…….……………………………………………….…….……………………. 36 PRODUCT STRATEGIES…..…………………………………………………….……….…………………. 36 PRICING STRATEGIES…….…………………………………………………….………..…………………. 37 PLACE……………………….…………………………………………………….………..…………………. 38

FINANCIAL ANALYSIS………………………..………………………………………..….. 38 LIQUIDITY RATIOS...…………………………………………………………………….………………… 39 LEVERAGE RATIOS……...……………………………………………………………….………………… 40 ACTIVITY RATIOS………………………………………………………………………………………… 41 PROFITABILITY RATIOS……………………………………………………….………………………… 42

RESEARCH & DEVELOPMENT……………...………………………………………..…... 44 OPERATIONS…………………………………...………………………………………..….. 45 HUMAN RESOURCES………………………....………………………………………..….. 46 INFORMATION SYSTEMS…………………....………………………………………..….. 47 VRIO……………………………………………...………………………………………..….. 48 SWOT………………………………………….....………………………………………..….. 49 ANALYSIS OF STRATEGIC ALTERNATIVES….………………………………..….... 54 RECOMMENDATIONS…………………………………………………………………… 61 JUSTIFICATION………………...………………………………………………………….. 62 IMPLEMENTATION PLAN…...…………………………………………..……………… 65 EVALUATONAND CONTROL……….………………………………………………… 69 APPENDIX A: CHRISTIAN LEADERSHIP DISTINCITIVES……………………..…. 73 REFERENCES…………………………………..………………………………………..…. 76

Current Performance
In early 1974, two young men began designs on what would become the first single circuit board computer (Bellis). Steve P. Jobs and Steve Wozniak designed and developed the Apple 1 computer in Job’s bedroom and constructed the first prototype in Job’s garage (Hunger & Wheelen, 2009, p. 10-7). On April 1, 1976, with the release of their technological innovation, Jobs and Wozniak created the “personal computer revolution founded on powerful yet easy-to-use machines” (Hunger & Wheelen, 2009, p. 10-5). With the release of the Apple I computer and only $1,300 of their own money, the two started the Apple Computer Company. Little did they know, their small partnership would flourish to become a multimillion dollar company with one of the most recognized brand names in the market today (Hunger & Wheelen, 2009, p. 10-8).

Over the years your company has become known for providing some of the best and most innovative technological products out on the market. Your...
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