Stop The Violence Logos

The ad effectively uses logos to give viewers an image or an idea of the consequences of distractive driving in a creative tone. The intended audience for this advertisement would be best targeted at drivers between the ages of 16 to mid 30s. The ad depiction of the woman being punched indicates the force of an actual car collision. The text “Stop the Violence” is defined by the image as reasoning to prevent car accidents and to clear all distractions when driving. Ecovia used this method successfully with its Stop the Violence campaign that not only included this image, but similar images to this as well. Each scene had a different text such as “don’t speed”, “don’t drink and drive”, and “overtake with care”. Logos was used effectively, for