Stat Project
1.
MGT 370 International Management
Jae Jung
Fall 2013
University of Missouri-Kansas City
MGT 370 International Management
Jae Jung
Fall 2013
University of Missouri-Kansas City
Table of Contents
Killer Coke: The Campaign Against Coca-Cola................................................................................5
2.
9B07C003
KILLER COKE: THE CAMPAIGN AGAINST COCA-COLA1
David Wesley wrote this case under the supervision of Professor Henry W. Lane solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
Ivey Management Services is the exclusive representative of the copyright holder and prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 6613208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca.
Copyright © 2007, Northeastern University, College of Business Administration
Version: (A) 2010-02-24
…the world of Coca-Cola, a world filled with lies, deception, immorality and widespread labor, human rights and environmental violations.
– Ray Rogers, Director,
Campaign to Stop Killer Coke2
The people who are part of the [Killer Coke] campaign are trying to use the [Coca-Cola] brand to advance a political agenda that has nothing to do with the company.
– Pablo Largacha, Communications Manager for Colombia,
The Coca-Cola Company3
When Douglas Daft, CEO of Coca-Cola, arrived at the Hotel du Pont in Delaware to address the company’s annual
MGT 370 International Management
Jae Jung
Fall 2013
University of Missouri-Kansas City
MGT 370 International Management
Jae Jung
Fall 2013
University of Missouri-Kansas City
Table of Contents
Killer Coke: The Campaign Against Coca-Cola................................................................................5
2.
9B07C003
KILLER COKE: THE CAMPAIGN AGAINST COCA-COLA1
David Wesley wrote this case under the supervision of Professor Henry W. Lane solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
Ivey Management Services is the exclusive representative of the copyright holder and prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 6613208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca.
Copyright © 2007, Northeastern University, College of Business Administration
Version: (A) 2010-02-24
…the world of Coca-Cola, a world filled with lies, deception, immorality and widespread labor, human rights and environmental violations.
– Ray Rogers, Director,
Campaign to Stop Killer Coke2
The people who are part of the [Killer Coke] campaign are trying to use the [Coca-Cola] brand to advance a political agenda that has nothing to do with the company.
– Pablo Largacha, Communications Manager for Colombia,
The Coca-Cola Company3
When Douglas Daft, CEO of Coca-Cola, arrived at the Hotel du Pont in Delaware to address the company’s annual