Starbucks - Corporate Strategy
Corporate
Strategy
Table of Contents
Question 1 3
1.1 Introduction 3
1.2 Howard Schultz 's performance in the five tasks of strategic management 3
1.2.1 Developing a strategic vision 3
1.2.2 Setting the objectives as standards for measuring the company 's performance and evolution 5
1.2.3 Crafting a strategy to achieve the desired outcomes 6
1.2.4 Implementing and executing the chosen strategy efficiently and effectively 6
1.2.5 Monitoring developments and initiating corrective adjustments in the company 's long-term direction 6
1.3 Conclusion 7
Question 2 8
2.1 Howard Schultz 's strategy to list Starbucks as a private company 8
2.1.1 Introduction 8
2.1.2 The Strategy 8
2.1.3 Conclusion 9
2.2 The steps Shultz took to improve working conditions at Starbucks 10
2.2.1 Introduction 10
2.2.2 Discussion of the steps Shultz took to improve working conditions at Starbucks 10
2.2.3 Conclusion 11
Question 3 12
3.1 Introduction 12
3.2 Schultz 's strategy for diversification 12
3.3 Conclusion 13
Question 4 14
4.1 Introduction 14
4.2 Schultz 's vision of entering into joint ventures with other companies 14
4.3 Conclusion 16
Bibliography 18
Question 1
1.1 Introduction
Thompson, Strickland and Gamble (2005: 17) define the five tasks of strategic management as follows:
1. Developing a strategic vision of where the company needs to go and what its future product-customer-market-technology focus should be.
2. Setting the objectives as standards for measuring the company 's performance and evolution
3. Crafting a strategy to achieve the desired outcomes and move the company along the strategic course that management has employed.
4. Implementing and executing the chosen strategy efficiently and effectively.
5. Monitoring developments and initiating corrective adjustments in the company 's long-term direction Monitoring developments and initiating corrective adjustments in the company 's long-term direction, objectives, strategy, or
Strategy
Table of Contents
Question 1 3
1.1 Introduction 3
1.2 Howard Schultz 's performance in the five tasks of strategic management 3
1.2.1 Developing a strategic vision 3
1.2.2 Setting the objectives as standards for measuring the company 's performance and evolution 5
1.2.3 Crafting a strategy to achieve the desired outcomes 6
1.2.4 Implementing and executing the chosen strategy efficiently and effectively 6
1.2.5 Monitoring developments and initiating corrective adjustments in the company 's long-term direction 6
1.3 Conclusion 7
Question 2 8
2.1 Howard Schultz 's strategy to list Starbucks as a private company 8
2.1.1 Introduction 8
2.1.2 The Strategy 8
2.1.3 Conclusion 9
2.2 The steps Shultz took to improve working conditions at Starbucks 10
2.2.1 Introduction 10
2.2.2 Discussion of the steps Shultz took to improve working conditions at Starbucks 10
2.2.3 Conclusion 11
Question 3 12
3.1 Introduction 12
3.2 Schultz 's strategy for diversification 12
3.3 Conclusion 13
Question 4 14
4.1 Introduction 14
4.2 Schultz 's vision of entering into joint ventures with other companies 14
4.3 Conclusion 16
Bibliography 18
Question 1
1.1 Introduction
Thompson, Strickland and Gamble (2005: 17) define the five tasks of strategic management as follows:
1. Developing a strategic vision of where the company needs to go and what its future product-customer-market-technology focus should be.
2. Setting the objectives as standards for measuring the company 's performance and evolution
3. Crafting a strategy to achieve the desired outcomes and move the company along the strategic course that management has employed.
4. Implementing and executing the chosen strategy efficiently and effectively.
5. Monitoring developments and initiating corrective adjustments in the company 's long-term direction Monitoring developments and initiating corrective adjustments in the company 's long-term direction, objectives, strategy, or
Bibliography: 1. Cuevas, L. and Johnson, D. (2006). Management. Retrieved – April 28, 2006, from http://www.signweb.com/management/cont/management0900.html 2. Clark, D 3. Fuller, J. and Green, P. (2006). The Leader 's Role in Strategy. Retrieved – April, 25, 2006, from http://gbr.pepperdine.edu/052/strategy.html 4. Frazer, J (1993) 5. Gitman, L.J. (2003). Principles of Managerial Finance, 10th Edition, Boston, United States: Pearson Education, Inc. 6. The Hospitality Guild – 2006. Retrieved - April 28, 2006, from http://www.hospitalityguild.com/Financial/Restaurants/Starbucks%20Corporation.htm 7. Jones, R.G 8. Meyers, W. (2006). Conscience In A Cup Of Coffee. Retrieved - April 22, 2006, from http://www.usnews.com/usnews/news/articles/051031/31schultz.htm. 9. Skeen, D. (2006). Howard Schultz for Hire. Retrieved - April 22, 2006, from http://www.myprimetime.com/work/ge/schultzbio/index.shtml 10. The Starbucks Website 11. Thompson, A.A, and Gamble, J.E. (2006). Starbucks Case Study. Retrieved - April 22, 2006, from http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html 12. Thompson, A.A, Strickland, A.J and Gamble, J.E