Sprite Persuasive Techniques In Advertising

Drake Sprite Commercial
In this commercial, Sprite used the persuasive technique ethos to advertise their product. Sprite used Drake to show that even some of the most popular celebrities drink the same soda as you do. Before he took a sip of it, he wasn’t able to get with the music. But, after he takes a sip, it’s like it gives him a burst of energy or creativity, as if the drank gave him a boost. It showed him getting frustrated with himself, but after he took a drink it gave him more confidence to do it. Sprite used a big artist that has a large fan base so that it will appeal to a larger group of people. Both the product and the artist were advertised in that commercial. It had Drake’s music in it with the product, so a fan of that product may become interested in the artist through that commercial, or vice-versa. I think some persuasive techniques they used were snob appeal and bandwagon. This is how Sprite used the persuasive technique ethos to advertise their product.

Microsoft Empowering Commercial
In this commercial, Microsoft used the persuasive technique pathos to advertise their company. They really targeted people’s emotions in order to promote what field they work in, technology. It showed people who had lost their limbs being able to walk again because of
They did this by using the reference to a professional for the best solution. They also have a dentist saying that Colgate Total is the only toothpaste that has an anti bacterial ingredient. They also say that it’s clinically proven that this toothpaste can fight against a complete range of oral health problems for over 12 hours. It also uses statistics, saying that only Colgate reduces up to 98% of plaque, and gingivitis by up to 88%. They also show off that it is the #1 recommended by dental professionals. This is how Colgate uses the persuasive technique logos to advertise their