Southairlines Swot Analysis
SWOT ANALYSIS
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
Table below shows the SWOT and TOWS matrices to analyse Southwest Airlines
INTERNAL FACTOR
STRENGTHS (S) WEAKNESSES (W)
• Employee Satisfaction
• Customer Service
• Low fares
• Stable profitability
• Scheduled Service
• Leadership
• IT Superiority
• Financially Fit
• High capacity usage
• The best low cost airline leader for several years
• Diversity in upper management
• Revenues increase by 8 percent
• Increase of net income
• Dominates the short haul segment of airline industry
• Fourth largest domestic airline
• Service innovation
• No international flights
• No segmented seating
• Dependent on a single producer (Boeing only)
• Carry a small amount of freight and cargo
• SW has highest percentage of full-time employees leading to increased overhead.
• They will not fly outside the continental United States, 63 cities and 32 states.
• Does not accommodate for severely handicapped.
• Does not provide a first class for passengers.
• SW does not offer any type of in-flight meals.
Southwest’s president and CEO Herb Keller leadership believed in the prinples of employees.He ‘s management gives important to treat employees right,that will motivate them to treat outside customers right which he believe a very powerful competitive weapon.Recruiting,hiring and screening provide employees with great knowledge and experience genuinely caring and empathetic manner of employees.The open door policy ,actively listening to employee concerns ,opinions and suggestion creates a
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
Table below shows the SWOT and TOWS matrices to analyse Southwest Airlines
INTERNAL FACTOR
STRENGTHS (S) WEAKNESSES (W)
• Employee Satisfaction
• Customer Service
• Low fares
• Stable profitability
• Scheduled Service
• Leadership
• IT Superiority
• Financially Fit
• High capacity usage
• The best low cost airline leader for several years
• Diversity in upper management
• Revenues increase by 8 percent
• Increase of net income
• Dominates the short haul segment of airline industry
• Fourth largest domestic airline
• Service innovation
• No international flights
• No segmented seating
• Dependent on a single producer (Boeing only)
• Carry a small amount of freight and cargo
• SW has highest percentage of full-time employees leading to increased overhead.
• They will not fly outside the continental United States, 63 cities and 32 states.
• Does not accommodate for severely handicapped.
• Does not provide a first class for passengers.
• SW does not offer any type of in-flight meals.
Southwest’s president and CEO Herb Keller leadership believed in the prinples of employees.He ‘s management gives important to treat employees right,that will motivate them to treat outside customers right which he believe a very powerful competitive weapon.Recruiting,hiring and screening provide employees with great knowledge and experience genuinely caring and empathetic manner of employees.The open door policy ,actively listening to employee concerns ,opinions and suggestion creates a