Brown Bag Films
Strategic Management in the Media
November 14, 2012
* How can Brown Bag Animations stay successful within the fast changing media environment? By writing a strategic plan following all the five step method given at question 1. So start by making a mission and vision, because this where things not mentioned in the text I’m guessing Brown Bag Film doesn’t have does.
Next is their internal and external environment, as seen at question 3 they have given al lot of information by the given text, but there is more to do research in. Think of DREDS, PESTEL, Competitive Analysis, etc.
Next is to set up a strategy, which outlines the strengths of Brown Bag Films, corrects its weaknesses and takes advantage of the opportunities and counter the threats.
Followed by implementing the new strategy.
1. What is Strategic Management, regular compared to the Media Industry?
“A strategy is a set of related actions that managers take to increase their company’s performance. (Jones, G., Hill, C., 2010, Page. 3)”
“Strategic leadership is concerned with managing the strategy-making process to increase the performance of a company, thereby increasing the value of the enterprise to its owners and shareholders (Jones, G., Hill, C., 2010, Page. 4).”
“Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization (Management study guide, 2008).”
Simply said strategy is a plan based on a set of following actions to increase the performance maybe better said the advantage towards the competitors. Küng, L. (2008) adds to this that since the ‘60s approximately every thing written about organisations can be considered as knowledge regarding strategy. Strategic Management regards the analysing, identifying and implementing strategy (course of actions) consistent to the company, its mission and its major goals.
On page 107 of Küng, L. (2008) stated that there are four major problems regarding strategic management and the bridge between the media industry. The first problem is that the load of information regarding is simply called huge, considering every single thing written about organization’s could be seen as regarding strategy therefore strategic management. The second problem is that a lot of the information in fragmentised or pluralised. Mainly because only certain subjects where highlighted (such as: business management, policy management and general management). During the ‘80s corporate strategy and firm performance came the notice by for example Porter. Within these years the information was manageable and the main researches where regarding: the effects of the environment on strategy, the importance of the fit between strategy and the environment and the effects of strategy on performance. The third problem is not that by time a lot concepts and theories where developed but that a lot of these theories and concepts are contradicting and inconsistent. Meaning when a company decides to follow a certain theory of concept they exclude others. The fourth problem is the difficulty to set boundaries to strategic management. There is not yet a consensus regarding what strategy exactly is. Regarding to Starbuck (1965) everything...