Some Indian Ads on Popular Culture
• CRICKET:
In India cricket is popular culture. People of all age groups, men and women enjoy cricket and literally worship that sport. Cricketers are treated like gods and movie stars in this country. Before cricket championships, people in villages conduct ‘havans’ and ‘poojas’ to pray for the teams victory. Cricket has the highest mass appeal in India. It is almost equivalent to Bollywood. This mass appeal and craze of cricket in the citizens of India is used by advertisers to sell their products. The following are some of the ads and the descriptions as to how they use popular culture of cricket to place and sell their products to the masses.
1. Airtel
Sachin Tendulkar 2009:
Sachin Tendulkar is standing at the balcony and watching a bunch of street children playing a game of football in the streets while it is raining. He then calls all his friends and they join the children in the game. The ad end with the copy- With Airtel you are among friends, anytime anywhere.
This ad uses Sachin Tendulkar as the main lead and banks on the cricketer’s popularity. Following Sachin Tendulkar in India is a culture. Hence Airtel uses him as the main lead of this ad.
Shahrukh Khan 2011:
Just around the time of world cup, Airtel came out with this ad with Shahrukh khan. In the ad he talks about how the whole nation is always worried about just one thing- What is the score? Everyone is just asking that one question all the time. He talks about how the anticipation of this game, makes people have sleepless nights and makes them day dream about the game. This ad had become very popular as it hits the right chord of showing the popular culture in India. As everyone could connect with it, this ad was watched many times.
2. Aircel
Mahindra Singh Dhoni 2009:
In this ad the entire team is getting ready to go out and play and it starts pouring very heavily. That’s when M. S. Dhoni comes out with his Aircel mobile phone and helps everyone with all their network and
In India cricket is popular culture. People of all age groups, men and women enjoy cricket and literally worship that sport. Cricketers are treated like gods and movie stars in this country. Before cricket championships, people in villages conduct ‘havans’ and ‘poojas’ to pray for the teams victory. Cricket has the highest mass appeal in India. It is almost equivalent to Bollywood. This mass appeal and craze of cricket in the citizens of India is used by advertisers to sell their products. The following are some of the ads and the descriptions as to how they use popular culture of cricket to place and sell their products to the masses.
1. Airtel
Sachin Tendulkar 2009:
Sachin Tendulkar is standing at the balcony and watching a bunch of street children playing a game of football in the streets while it is raining. He then calls all his friends and they join the children in the game. The ad end with the copy- With Airtel you are among friends, anytime anywhere.
This ad uses Sachin Tendulkar as the main lead and banks on the cricketer’s popularity. Following Sachin Tendulkar in India is a culture. Hence Airtel uses him as the main lead of this ad.
Shahrukh Khan 2011:
Just around the time of world cup, Airtel came out with this ad with Shahrukh khan. In the ad he talks about how the whole nation is always worried about just one thing- What is the score? Everyone is just asking that one question all the time. He talks about how the anticipation of this game, makes people have sleepless nights and makes them day dream about the game. This ad had become very popular as it hits the right chord of showing the popular culture in India. As everyone could connect with it, this ad was watched many times.
2. Aircel
Mahindra Singh Dhoni 2009:
In this ad the entire team is getting ready to go out and play and it starts pouring very heavily. That’s when M. S. Dhoni comes out with his Aircel mobile phone and helps everyone with all their network and