Social Process- Values and Attitudes

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Attitudes and values-similarity and dissimilarity
Attitudes
Attitudes are usually defined as a disposition or tendency to respond positively or negatively towards a certain thing (idea, object, person, and situation).It is a personal view of something or an opinion or general feeling about something Attitudes encompass, or are closely related to, our opinions and beliefs and are based upon our experiences. It is a hypothetical construct that represents an individual's degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event-- this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, that is they simultaneously possess both positive and negative attitudes toward the item in question. Attitudes are judgments. They develop on the ABC model (affect, behaviour, and cognition). The affective response is an emotional response that expresses an individual's degree of preference for an entity. The behavioural intention is a verbal indication or typical behavioural tendency of an individual. The cognitive response is a cognitive evaluation of the entity that constitutes an individual's beliefs about the object. Most attitudes are the result of either direct experience or observational learning from the environment

Values
Values are those things that really matter to each of us.. the ideas and beliefs we hold as special. They are expressed in terms of attitudes which in turn provide direction to one's responses. For example Caring for others, is a value; so is the freedom to express our opinions Groups, societies, or cultures have values that are largely shared by their members. The values identify those objects, conditions or characteristics that members of the society consider important; that is, valuable. Values are related to the norms of a culture, but...
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