Social Media: Usage and Impact
Humans were always known for their cultural trend of migrating to what is cool and new. The Internet became a sensation when it first came out in the 60s. However, now sites such as Facebook and YouTube have absorbed that popularity. There are about 250 million active Facebook users, 346 million blog readers, 184 million bloggers, 14 million “tweeters” (Zarrella, 1). These websites are now known as the world of social media. The term social media broken up consists of two words, social & media. Social meaning one’s uncontrollable need for companionship and media is a communication instrument (Dictionary.com). Therefore it basically means the search for companionship through a communication instruments. The recent rise in the usage and the popularity of the Social media has amended the higher education system, altered the psychological state of its users and redefined marketing and advertisement. Facebook, YouTube and BlogSpot are the more prominent sites in which Americans socially relate. “With over 500 million active users, Facebook provides a virtual reality in cyberspace where users can enact identities for their friends, acquaintances, and a larger passing public” (Noor Al-Deen, 5). Users create profiles and provide explicit information such birth date, location, and relationship status, forcing one to become deeply attached to one’s accounts.
Of the many reasons why members of the society use social media are to accumulate friends and strengthen previous friendships. “According to Facebook, the average user has 130 friends” (Noor Al-Deen, 5). Facebook focuses on making friends and updating statuses and being aware of your virtual friend’s status. Another reason why members of the society use social media is it to engage in self-presentation, make one self-known to the larger world (Noor Al-Deen, 5). Many have become socially elevated just by posting a video of themselves on Facebook or YouTube. College students are...
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