Social Media Research Paper
Social Media for Business Communication
Tanya Brown
COMM 515
February 23, 2013
Keith Starcher
Social Media for Business Communication
a) Evaluate the usefulness of social media in communication and decision making for an organization with which you are familiar.
I have limited information on the effectiveness of social media at the City of Cleveland. During the interview with Ms. Johnson, she stated:
“While working for the City of Cleveland, social media plays a major role in how our organization effectively communicate to our stakeholders. Information that needs to be communicated effectively and efficiently has done by way of web, with the City of Cleveland website, which provides our stakeholders with an abundance of information. The City of Cleveland also use social media networks such as Facebook, Twitter and LinkedIn as their communication channel to reach our stakeholders to provide information as well” ( Johnson, 2013).
“Prior to social media being as popular as it is today, communication was provided by regular U.S. mail, email blast and through community newsletters, which was very costly to the City’s budget. Now with communicating through electronic means, information is provided more effectively and by a faster means. Electronic communication is also forwarded to other stakeholders by sending a link in an email that is directly transmitted to other stakeholders to inform them of curtain information as well” (Johnson, 2013).
I find this to be credible, because I receive newsletters regarding things like; trash pick-up, new recycling trash cans and what’s going on in the Cleveland area. I also, receive newsletters form the Mayor, called the Mayor’s action line. Being in the community, when there is a crisis I like to know what is going on in my city.
Strengths of the interview
• They communicate with the community.
• Their website have a lot of information.
• Use of the career opportunities.
• Community awareness.
Weaknesses of the
Tanya Brown
COMM 515
February 23, 2013
Keith Starcher
Social Media for Business Communication
a) Evaluate the usefulness of social media in communication and decision making for an organization with which you are familiar.
I have limited information on the effectiveness of social media at the City of Cleveland. During the interview with Ms. Johnson, she stated:
“While working for the City of Cleveland, social media plays a major role in how our organization effectively communicate to our stakeholders. Information that needs to be communicated effectively and efficiently has done by way of web, with the City of Cleveland website, which provides our stakeholders with an abundance of information. The City of Cleveland also use social media networks such as Facebook, Twitter and LinkedIn as their communication channel to reach our stakeholders to provide information as well” ( Johnson, 2013).
“Prior to social media being as popular as it is today, communication was provided by regular U.S. mail, email blast and through community newsletters, which was very costly to the City’s budget. Now with communicating through electronic means, information is provided more effectively and by a faster means. Electronic communication is also forwarded to other stakeholders by sending a link in an email that is directly transmitted to other stakeholders to inform them of curtain information as well” (Johnson, 2013).
I find this to be credible, because I receive newsletters regarding things like; trash pick-up, new recycling trash cans and what’s going on in the Cleveland area. I also, receive newsletters form the Mayor, called the Mayor’s action line. Being in the community, when there is a crisis I like to know what is going on in my city.
Strengths of the interview
• They communicate with the community.
• Their website have a lot of information.
• Use of the career opportunities.
• Community awareness.
Weaknesses of the
References: Jackson, F., & Johnson, M. (2012). City of Cleveland social media policy. Retrieved from http://www.webapp.cleveland-oh.gov Putnam, R. (1993). Making Democracy Work. Civic traditions in modern Italy, 1(3), 1-61. Facebook. (2011). Remembering loved ones on Facebook. Retrieved December 7, 2011, from http://www.facebook.com/notes/facebook-safety/remembering-loved-ones-on-facebook/30 6746312679491 Marwick, A., & Boyd, N. (2012). Facebook memorial. Broadcasting and electronic media, 22(2), 3-4.2p. Hogan, B. (2010). The Presentation of self in the age of social media: Distinguishing performances and exhibitions online. Bulletin of Science, Technology & Society, 30(6), 377– 386.