Social Media Marketing Midterm

MK110 Midterm Exam

1. Visit www.thecoca-colacompany.com/socialmedia/ where you’ll find Coca-Cola’s social media policy. Identify the three key components WOMMA recommends be included in a corporate social media policy. How could the policy be improved?

2. What is a monetization strategy? Visit Twitter.com and explain how Twitter monetizes its business. Do the same for FourSquare.

3. What are the characteristics common to communities, whether offline or online?

4. Analyze a brand profile on Facebook. Identify all the brand assets on the page. What techniques are being used by the brand to engage consumers? Do the brand fans seem passionate and engaged? Why or why not? How could the brand improve its profile?

5. Is there a difference between social news sites and social bookmarking sites? Explain.

MK-110 Social Media Marketing
Week 6
Checklist

1. Read Chapter 5-Social Community

2. Review Measureable Learning Objective

3. Review Lesson Notes

4. Complete and Submit Homework

5. Review this week’s Discussion Forum

MK-110 Social Media Marketing
Week 6
Checklist

1. Read Chapter 5-Social Community

2. Review Measureable Learning Objective

3. Review Lesson Notes

4. Complete and Submit Homework

5. Review this week’s Discussion Forum

MK-110 Social Media Marketing
Week 6
Checklist

1. Read Chapter 5-Social Community

2. Review Measureable Learning Objective

3. Review Lesson Notes

4. Complete and Submit Homework

5. Review this week’s Discussion Forum

MK-110 Social Media Marketing
Week 6
Checklist

1. Read Chapter 5-Social Community

2. Review Measureable Learning Objective

3. Review Lesson Notes

4. Complete and Submit Homework

5. Review this week’s Discussion Forum

MK-110 Social Media Marketing
Week 6
Checklist

1. Read Chapter 5-Social Community

2. Review Measureable Learning Objective

3. Review Lesson Notes

4. Complete and Submit Homework

5.