Small Business Management Case Study of Foster's
Ambi Williams
MGT440- Small Business Management
April 16, 2015
Case # 2
Question 1: What steps can the Fosters take to increase sales at the Circle R Ranch? Should they enter the wedding market? What are the advantages and the disadvantages of entering this market?
In order for the Foster’s to increase sales at the Circle Ranch more option should be offered to clients. Entering the wedding market would help increase the sales. Advantages of entering into the wedding market will bring in a new group of cliental to the Circle R Ranch that may help to gain more activity during the weekends.
The disadvantages that Circle R Ranch may experience is lower revenue for events, and a cliental with different needs. Another disadvantage is that weddings are usually seasonal and over-booking of these kind of events.
Question # 2 Where should the Fosters look for new employees who are passionate about providing superior customer service? What steps should they take before they begin the employee selection process? What hiring criteria should they establish? In this type of business someone with great customer service skills would be a benefit to the ranch especially if they decide to enter into the wedding market. Employees that have had experience in the hospitality field would be a great match for the ranch. The Foster’s should establish a criteria in the hiring process for the prospective employee so show the customer service skills that they may have. Mock situation should be created for the Foster’s to observe the action of the employees dealing with the customers, this would give the Foster’s a look at who really is passionate and have the experience for the Ranch to grow.
.
Question # 3: How should the Foster motivate their staff to continue to provide the stellar service that sets the ranch apart from its competitors? Employee like to be recognized for what they are doing. If the Foster’s reward the excellent feedback and customer service that the employees are
MGT440- Small Business Management
April 16, 2015
Case # 2
Question 1: What steps can the Fosters take to increase sales at the Circle R Ranch? Should they enter the wedding market? What are the advantages and the disadvantages of entering this market?
In order for the Foster’s to increase sales at the Circle Ranch more option should be offered to clients. Entering the wedding market would help increase the sales. Advantages of entering into the wedding market will bring in a new group of cliental to the Circle R Ranch that may help to gain more activity during the weekends.
The disadvantages that Circle R Ranch may experience is lower revenue for events, and a cliental with different needs. Another disadvantage is that weddings are usually seasonal and over-booking of these kind of events.
Question # 2 Where should the Fosters look for new employees who are passionate about providing superior customer service? What steps should they take before they begin the employee selection process? What hiring criteria should they establish? In this type of business someone with great customer service skills would be a benefit to the ranch especially if they decide to enter into the wedding market. Employees that have had experience in the hospitality field would be a great match for the ranch. The Foster’s should establish a criteria in the hiring process for the prospective employee so show the customer service skills that they may have. Mock situation should be created for the Foster’s to observe the action of the employees dealing with the customers, this would give the Foster’s a look at who really is passionate and have the experience for the Ranch to grow.
.
Question # 3: How should the Foster motivate their staff to continue to provide the stellar service that sets the ranch apart from its competitors? Employee like to be recognized for what they are doing. If the Foster’s reward the excellent feedback and customer service that the employees are