Sheraton

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81202-2AMarketing

Background
Sheraton Hotels is the largest hotel chains of Starwood Hotel Group brand, it is also the Group's second oldest hotel brands. Sheraton brand has been an attempt to maintain a high-quality image of the Sheraton Hotel in the world, more than half of local authorities selected for a five-star hotel. Sheraton headquarters in New York, White Plains. Mission statement

"Starwood's mission is to consistently exceed our guests' expectations in terms of the products and services we provide to our business and leisure travelers." Organization structure

Target market
They aim at affluent people, family and business travellers. They try to achieve brand loyalty to the Sheraton name by having very high standards of customer service and hotel facilities; by having customer loyalty cards for regular users of the hotel group; and by providing special offers to attract new customers. They also aim their product at the 'international convention market' - where big businesses host international conventions in hotels for their employees. Product

Guest Rooms Overview
Standard Amenities
Deluxe Room
Harbour View Room
Towers Room
Executive Suite
Harbour View Suite
Towers Corner Suite
Towers Penthouse Suite
The fully equipped health club with professional instructors, spa, sauna, massage facilities, and beauty treatments and full-service business center

Place
Set along bustling Victoria Harbour, the Sheraton Hong Kong Hotel & Towers is at the tip of Nathan Road. We are in the heart of Tsim Sha Tsui – the business, shopping, and cultural district of Hong Kong. The Hong Kong Space Museum, Cultural Center, and major corporate offices are within easy reach.

Promotion
Publications
Direct Marketing
Online social networking websites

Group name:Tsui Tsz Chun,
Simar Kaur,
Ng shuk ngor,
Lam Hok Yik
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