Ibm Strategic Plan

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Starwood Hotels and Resorts Case Summary

Starwood and its competitors Vision and Mission Statement

At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. Create experiences that combine the magic of software with the power of Internet services across a world of devices We recognize and seize opportunities for growth that builds upon our strengths and competencies N/A

IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To meet and respond to its customers needs, IBM creates, develops and manufactures many of the world's most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. At Microsoft, our mission and values are to help people and businesses through the world realize their full potential To make technical contributions for the advancement and welfare of humanity N/A




Evaluation of Starwood Vision Statement and other competitors: Components 1. Vague or incomplete 2. Not forward-looking 3. Too broad 4. Bland or uninspiring 5. Not distinctive 6. Too reliant on superlatives STRATEGIC MANAGEMENT

IBM      

MSFT      

HP      
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Starwood Hotels and Resorts Case Summary

Vision statement should answer the basic question of “What the company wants to become?” According to above table, IBM vision is a good statement since it covers all characteristics of a good vision statement. Evaluation of Starwood Mission Statement and other competitors:

Components 1. Customers 2. Products or Services 3. Markets 4. Technology 5. Concern for Survival, Growth and Profitability 6. Philosophy 7. Self-Concept 8. Concern for Public Image 9. Concern for Employees

IBM         

MSFT         

HP         

Mission statement is the answer of “What is the company business?” Base on our group opinion, IBM mission statement lakes three components: Concern for survival, Growth, and profitability, Concern for public image and Concern for Employees. IBM mission doesn’t state that the firm is committed to growth or any responsive to social, community, and environmental concern and nothing about employees as a valuable asset of the firm. But in compare with other competitors IBM mission statement is good enough.


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Starwood Hotels and Resorts Case Summary

External Factor Evaluation (EFE) Matrix
Key External Factors Opportunities France obtains 80 percent of electricity from nuclear power. “Nuclear power plant licence extensions and new plant construction are driving the need for sophisticated risk modelling and information tools. the IT markets in Russia, India, Brazil, and China are expected to grow twice as fast as in the rest of the world Positive customers' perception toward new technology around the world Advanced technology development and Internet IT market is steel growing by showing 36% growth in its margin and the demand steel high merger and acquisition The number of new comers is not high due to high cost of R&D and supporting services and manufacturing 0.07 0.11 0.08 0.08 0.08 0.1 0.05 3 3 3 3 4 3 2 0.21 0.33 0.24 0.24 0.32 0.3 0.1 Weight Rating Weighted Score

Intense competition in the IT market Heavy taxes in some countries make IBM to increase its products price All competitors try to expand their market by diversification in their products Foreign countries’ domestic IT services, especially...
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