Organisation / Products / Services
The Noke by Thistle is a Thistle Hotel, owned by Guoman Hotels, located in Chiswell Green, St. Albans. Situated just off junction 21A of the M25 and junction 6 of the M1, its location is perfect for both travelling business clients and those seeking leisure breaks.
The hotel offers a wide range of products and services, spanning from accommodation, breakfast lunch and dinner services, conference rooms and locations for both wedding services and wedding receptions.
Couples to be married at the site are allocated a wedding planner to organise and to help manage their perfect day. The Wedding Planner has contacts with photographers, dressmakers, caterers and other companies. They are trained to liase with the couple at an informal meeting to get to know how they imagine their special day to be.
During the week, our customers are made up of predominantly business clients from organisations all over the country. It is vital that sound relationships with businesses are retained and accommodation deals are arranged with each company to keep these relationships.
At the weekend the hotel hosts numerous functions and is mainly occupied by families. With a large marquee in the grounds, the venue is used for christenings, birthday celebrations, retirements, Christmas parties and of course weddings amongst others. In the winter months the marquee is fully heated allowing the venue to be used all year round.
The on site crèche service allows parents to leave their children in the care of child care professionals, allowing them to enjoy weddings, parties and other such functions.
Purpose / goals
The organisation provides comfortable bedrooms, conference rooms, wedding venues, high quality food and drink and a pleasurable stay that satisfy customers. The following focus points allow this to be achieved.
- Providing a quality gym to allow both business and non – business clients to relax and unwind. - Plans to offer more classes at the gym.
- Recent refurbishment of rooms to exceed customer requirements. - Internet access
- Tailoring menus to different functions.
- Look to expand conference facilities.
- Look to introducing a “baby listening” service for guests attending a function at the hotel.
External factors and their impact
A PEST analysis can be undertaken by the organisation to recognise the external factors that may affect its future direction. • Political – land behind the hotel – planning permission to external body resulted on objections from the local residents. The local council opposed, as confirmed by the General manager (2011). • Economic – recession – had to reduce room prices to meet customer needs. • Social – immigration quota. CIPD 2011. Changing immigration laws will mean a reduced pool to recruit staff from when resourcing will be particularly evident over the coming Summer months at the height of the hotels busiest period. • Technological – staff training on new software programme Opera. Transition from current software programme Fidelio to Opera to keep up with technological advances, as recognised by Line Manger A (2011).
The Noke by Thistle adopts the Matrix model because different departments report into other departments as well as their own superior, which allows it to meet its strategic aims. (See appendices page 1). The following functions help contribute to the organisation’s success; • Events – Take and manage conference room bookings. Relationships are built with different companies, the reputation increases and the business comes back time after time. • Housekeeping – Ensure that rooms are spotless and match the requirements of guests so that they return. • Accounts – Process payments correctly and...