Sensory Branding

Table of Contents 1) Introduction 2 2) Sensory marketing 2 3) The five senses 6 A) Sight 6 B) Hearing 8  The product 8  The point-of-sale 8  Advertising 9 C) Taste 9 D) Touch 10  The product handling 10  People-to-people contact 11  Thermal environment 11 E) Smell 11  The product’s scent 12  The atmosphere’s perfume 12 4) Examples 13 5) Opinion 15 6) Conclusion 16 7) Bibliography 17

1) Introduction
I have decided to write my paper about sensory marketing. I have chosen this topic for three reasons. The first one is the fact that I study management and more particularly the marketing. This year I have had six courses based on marketing aspects (consumer behaviour, intelligence marketing, strategy marketing, marketing communication, retail management and E-commerce, and new product development). Those courses are really important for the formation of new managers. The second reason is linked to the concept. Marketing is moving all the time. Every year, there are some new things in this field. I think that people who are interested in marketing or people who study this subject have to know the new trends. If those people are not conscious of innovations, they can miss an opportunity and fail in their missions. The third reason is linked to my personal life. Since I have been studying marketing, I take care to all strategies in this field.
Several themes will be developed about sensory marketing. My paper will be divided in 4 main parts. Initially, the first part will be devoted to an explanation of sensory marketing. A definition is useful to make sure that everybody knows exactly what sensory marketing is. Objectives and advantages of sensory marketing will be developed in the first part. Afterwards, the five senses will be set out. The third part will be devoted to some examples in several fields to illustrate concepts. Finally, my opinion about sensory marketing and new strategies will be