Search Engine Marketing

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• MARKETING Essay

  ...GREEN MARKETING Introduction: In the last decade, consumers have become more enlightened on environmental issues. Green marketing refers to selling product or rendering services based on environmental benefit. It came into existence in late 1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas of our economy, it does not just lead to environmental protection but it also creates new market and job opportunities. Companies that are environmental stewards stand a chance of gaining many satisfied and loyal customers. The term Green Marketing came into prominence in the late 1980s and early 1990s and "Ecological Marketing" in 1975. The marketing of products that are presumed to be environmentally safe, it incorporates several activities such as product modification, changes to production processes, and packaging, advertising strategies and also increases awareness on compliance marketing amongst industries is called GREEN MARKETING. Business Dictionary defines green marketing as promotional activities aimed at taking advantage of changing consumer attitude towards a brand. These changes are increasingly being influenced by a firm’s...

  3943  Words | 11  Pages

• Essay about Internet Marketing

  ...Chapter 8 1. What makes marketing on the Internet different from other forms of direct marketing media? The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media. 2. What are some advantages of interactive media? i) Wide reach-The internet reaches a worldwide audience of millions of consumers and enables small companies and entrepreneurs to be transformed into global entities instantaneously. ii) Convenience-The Internet is almost like a global trade show that is open 24 hours a day, 7 days a week, and any time of the day or night. iii) Low cost- Direct marketers pay for the Internet based on local phone access, not on how widely they distribute their message. iv) Flexibility- he Internet offers great flexibility and permits changes in offers and direct response communications instantly, instead of waiting until the next printed catalog is published to change prices or other features. 3. Explain the evolution of e-business. Stage 1:Brochureware- In this stage, organizations began to use the Internet as a bulletin board for brochures, employee telephone directories, and over time for more critical...

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• search engine Essay

  ... SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or "organic" search results. Proper service could be provided to the users using the website by following a few rules as given Review of site content or structure 1. Technical advice on website development Content development 2. Managing online business development campaign 3. Keyword research 4. SEO training 5. Expertise in specific markets and geographies. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Define an Effective Strategy: For achieving success working with SEO we must understand the needs and highlight how the needs can be satisfied. Identify goals and benchmarks like search rankings, website traffic, sales percentage etc. to measure the success of the...

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• Games2U Marketing Essay

  ... Internet Assignment 1 Marketing Strategy Analysis Genesee Community College A high-profile service called Games2U claims to be “America’s #1 Provider of Mobile Entertainment!” G2U (2013,) Games2U brings entertainment to the customers’ place of choice. They have ten separate experiences and price by piece of equipment you schedule to rent, and how long you would like your event. The mobile gaming industry is relativity new and upcoming field. Games2U has an extensive marketing strategy. Games2U was premiered on them on Shark Tank and I found the experiences they were showing something I would love to promote or start a franchise in. They really have used the marketing concept. It is obvious that the social and economic justification for Games2U’s existence is satisfying the customer’s wants. The pieces Games2u rent are fun and each has it’s own characteristics. Their product is an experience guided by the theme/piece the customer would like to rent. My favorite piece is the life size robot you get into and control. It is 7 feet tall and you use joystick controls to move it around. It changes your voice with a voice synthesizer so you can talk with a robot voice. It also gives you the control of a fog machine that pours out fog all around the Ubot. Some of the Ubots have tennis ball launchers as arms. The one on Shark Tank had the launchers and it was even fun to watch. The...

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• digital Marketing Essay

  ...In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. Why Digital Marketing Is Important Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them,...

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• Customer s Buying Process Through E- Marketing Essay

  ...Customer's Buying Process through E- Marketing: Most marketers are familiar with the four stages of the customers' buying process, around which marketing activities can be planned. The four stages are need-and-want recognition, information gathering, evaluation and purchase. Within each stage, marketers have the opportunity to improve the customer experience and influence the customer through all stages toward a purchase. However, the mass adoption of the Web channel among customers has shifted the stages of the customer buying process from a mostly offline activity to an increasingly online activity. Many customers now go through the entire buying process online, or use the online channel though multiple steps of the process. For example, a customer might recognize a need for a car by seeing an online ad, search for information about the car online, seek out recommendations from others about the car through an online forum and then purchase the car at a nearby dealership. Therefore, marketers must respond with specific e-marketing techniques that address each stage of the process. By 2015, more than 40% of business-to-consumer (B2C) commerce (online and off) will be influenced by addressable branding and advertising, contextual marketing, community marketing and transactional marketing (0.8 probability). In each step of the customer buying process, e-marketing...

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• Essay on Ecom541 Marketing Plan

  ...Lavitoria Schissler From the Farm, Inc. Marketing Plan ECOM541 – Electronic Commerce Marketing Management Professor Wells Keller Graduate School of Management April 15, 2013 Executive Summary The purpose of this paper is to determine how to drive more sales to From the Farm’s website as well as increase overall brand awareness through the use of targeted marketing and advertising programs and also to gain a deeper insight of prospective customers which can assist in forming target market segments and creating targeted marketing and advertising programs that cater to those segments. Furthermore, we need to determine how to remain cost-effective with these proposed improvements to the marketing programs. Being a small e-commerce startup with limited funds and personnel, FTF has struggled for over four years to create effective marketing programs and have seen very little positive impact of their past marketing efforts. The lack of an effective marketing strategy which includes targeted advertising has led to increased and somewhat unnecessary marketing costs because several of the marketing campaigns are built on the premise of “testing it out” and seeing what kind of response it gets. The implementation of targeted marketing and advertising programs can not only increase From the Farm’s sales revenue, but also...

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• Inernet Marketing Impacting the Hospitality Industry Research Paper

  ...Internet marketing trends impacting the hospitality industry By understanding current Internet marketing trends in hospitality hoteliers can enhance their web presence and utilize the Internet as the most cost effective and up-to-date sales and marketing channel. An estimated 1/3 of all hotel bookings will be done online this year, and another 1/3 will be directly influenced by online research and planning, but booked offline. By understanding current Internet marketing trends in hospitality, including travel consumer expectations and perceptions, hoteliers can enhance their web presence, and utilize the Internet as the most cost effective and up-to-date sales and marketing channel. In the past several years, we have all watched the remarkable growth of the online travel marketplace. With an increasing number of travel consumers doing travel research online (75% of adults in the US - TIA), gaining broadband Internet access at home and becoming more and more accustomed to doing business and transacting on the web, we will continue to see this growth across market segments at an ever increasing rate. This year, 40% of all leisure and 35% of business travel bookings will be done online. By 2010 over 50% of leisure bookings are expected to be online. The percentage of meeting planners researching and booking online is also growing at a rapid pace. An estimated 89% of planners are researching...

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