PHL 323: Business Ethics In Management
Business Ethics Dilemma Paper
PHL/323 – ETHICS IN MANAGEMENT
February 7th, 2011
Instructor: Chuck Thompson
BUSINESS ETHICS DILEMMA
Business Dilemma
The Internet today is a major resource and tool for many people. Computers have been around since the 1950s’. However, the popularity of computers didn’t take off until the 1990s’. Many businesses today market, promote, and have their own website. This is important as it serves as avenue of business to promote their products, sell their services to their customers, and continuously inform the public on their performance. The Internet also provides various search engines in 2011 with popular search engines such as Yahoo, MSN, Google, and newer search engines such as (Microsoft) …show more content…
Back in the early 1960s’, ARPANET was created by many sophisticated engineers, computer scientists, and mathematicians. The ARPANET design allowed computers to connect, run on different operating systems, and without ARPANET, the Internet wouldn't look or behave the way it does today, it may not even exist. As technology advanced technicians began making advancements with combing the ARPANET network to the Satellite Network (SATNET). The technical term for the connection between the networks is inter-networking or better known today for many as the Internet. In 1990, Tim Berners-Lee developed a system designed to simplify navigation on the Internet which became known as the World Wide Web. As the years went by, and as the technology advanced so did the internet search engines. Microsoft's full scale entry into the browser, server, and Internet Service Provider market completed the major shift over to a commercially based …show more content…
The Harvard Business Review article also has reported the following, “Google staged a setup for gibberish search terms Google made up which caused the search engine to serve up random pages Google selected arbitrarily. Then Google told its employees to run Google searches for these gibberish terms, and to click the artificial results Google had inserted. The employees did this on computers running the Bing Toolbar and IE Related Sites, so their click patterns were sent to Microsoft just as Microsoft's privacy policy and other disclosures said they would be. Microsoft used this data to improve its search results to present in Bing results the links these users seemed to favor, again just as Microsoft said it
PHL/323 – ETHICS IN MANAGEMENT
February 7th, 2011
Instructor: Chuck Thompson
BUSINESS ETHICS DILEMMA
Business Dilemma
The Internet today is a major resource and tool for many people. Computers have been around since the 1950s’. However, the popularity of computers didn’t take off until the 1990s’. Many businesses today market, promote, and have their own website. This is important as it serves as avenue of business to promote their products, sell their services to their customers, and continuously inform the public on their performance. The Internet also provides various search engines in 2011 with popular search engines such as Yahoo, MSN, Google, and newer search engines such as (Microsoft) …show more content…
Back in the early 1960s’, ARPANET was created by many sophisticated engineers, computer scientists, and mathematicians. The ARPANET design allowed computers to connect, run on different operating systems, and without ARPANET, the Internet wouldn't look or behave the way it does today, it may not even exist. As technology advanced technicians began making advancements with combing the ARPANET network to the Satellite Network (SATNET). The technical term for the connection between the networks is inter-networking or better known today for many as the Internet. In 1990, Tim Berners-Lee developed a system designed to simplify navigation on the Internet which became known as the World Wide Web. As the years went by, and as the technology advanced so did the internet search engines. Microsoft's full scale entry into the browser, server, and Internet Service Provider market completed the major shift over to a commercially based …show more content…
The Harvard Business Review article also has reported the following, “Google staged a setup for gibberish search terms Google made up which caused the search engine to serve up random pages Google selected arbitrarily. Then Google told its employees to run Google searches for these gibberish terms, and to click the artificial results Google had inserted. The employees did this on computers running the Bing Toolbar and IE Related Sites, so their click patterns were sent to Microsoft just as Microsoft's privacy policy and other disclosures said they would be. Microsoft used this data to improve its search results to present in Bing results the links these users seemed to favor, again just as Microsoft said it