Screen Printing versus Digital Printing
There are so many innovations in textile printing methods since block printing to rotary screen printing machine, and dry heat transfer printing. The global market of textile printing is smaller and more dependent on fashion. Market of textile printing involves rotary screen printing (about 58%), followed by flat-bed printing (about 28%)1, and remaining by transfer, hand screen printing but there is not any statistics for digital printing. So we need to understand why digital printing? And which is better? It is necessary to competing conventional textile screen printing technologies, which are based upon analogue technology.
Screen printing is an old age process and involves creating a screen and uses it as a stencil to apply layers of ink on the printing surface. Different screen is needed for each colour that is used in the design, one at a time, combined to achieve the final look. Screen printing is the best option for designs that require a high level of vibrancy, when printing on dark ground, or specially product. Screen printing is usually used to larger orders. The dye colour in screen printing is applied thicker than digital printing which results in brighter colour even on darker shade. It is easier and more cost efficient to use screen printing to mass produce than it is digital printing. On the view of fashion, season is changing on regular basis; fashion is the important factor for market domination. As a result of this, retailers are trying to go for minimum stocks and give repeat order; printing companies have had to develop competitive strategies for survival.
Digital printing is an invention that involves artwork being process by a computer, and then printed directly on to the surface of fabric. Digital printing is not a heat transfer, as the ink is directly adhered to the fabric. Digital printing is an easier process than screen printing. A...
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