In this day and age where presence in the virtual world is an imperative, small restaurants and entrepreneurs too need to take benefit of it. Online food ordering websites present just the options. By Sayoni Bhaduri The difference between the organised and the unorganised sector in the Indian hospitality industry is huge. This does not just include hotels, but also the food service segment. Apart from the organised chain restaurants, most restaurants cater to local needs and often at a micro market level. In such a scenario, creating a loyal customer base is not difficult and a specialised marketing and sales force may not be necessary. |[pic] |
|David Buttress |
Enter online food ordering websites. These websites have been developed more for consumer convenience than anything else. But they do open a plethora of opportunities for small establishments to grow their business further. Online food ordering has been an international phenomenon for a while now. There have been many variations in India as well which have taken off at different periods of time, but success has been hard to come by. One of these early ventures was HungryZone.com which started out in 2006 in Bengaluru with more than 650 restaurants in the city. The company was recently acquired by the British JustEat.com and was launched as JustEat.in in India which is expected to go national in another year or so. The website is already active in Bengaluru, Mumbai and Delhi. David Buttress, MD of JustEat.com informs, “We will be looking at Kolkata, Chennai, Pune, Hyderabad, Ahmedabad, Chandigarh and Goa to provide the website’s services.” The Just-Eat Group operates in the UK, Denmark, Sweden, Belgium, Spain, Netherlands, Ireland, Norway, Canada and India. Just-Eat.com (founded in 2000) will invest US $ 5-10 million over the next three years into its Indian entity. |[pic] |
|Aditi Talreja |
JustEat.com's venture into India is a sign that...