Sara Lee Corporation SWOT Analysis |
MGMT 303 Spring Session B |
William Bannier |
SARA LEE CORPORATION HISTORY
In 1935 Charles Lubin, along with his brother-in-law, opened up a string of bakeries called Community Bake Shops. Charles had a stronger entrepreneurial drive than his brother-in-law so in 1949 the two parted ways and Charles renamed the company to the Kitchens of Sara Lee after his eight year old daughter. (Sara Lee Our History) The company was purchased in 1956 by Consolidated Foods which changed its name in 1985 to Sara Lee Corporation. Mr. Lubin continued to serve as an executive director for many years and although she has never held a managerial position, his daughter has appeared in some of Sara Lee’s television commercials. (The Sara Lee Heritage, 2007)
Today Sara Lee Corporation owns several brands in the food and beverage industry as well as products in home and body care. (About Sara Lee, 2007) and sells products in 180 countries (Sara Lee Corporation Company Profile, 2008) Of course, the company still produces its popular bakery items under the Sara Lee brand name as well. (Our Brands, 2007) Sara Lee’s mission statement simply reads, “To simply delight you… Every day.” It is the company’s goal to be the number one choice of consumers around the world. (About Sara Lee, 2007)
Sara Lee Foods has diversified and grown over the years in terms of international marketing. The company now operates in 58 countries and ships goods to almost 180 countries worldwide. The United States is the company's largest market and in fiscal year 2007, accounted for about 53.7% of sales. The European divisions accounted for the other 46.3%. In fiscal year 2007, North American retail meat had the largest share with 21.5% of the total revenues and the International Beverages division brought in a close second with 21.3%. The International Bakery division brought in the least revenue for 2007 with... [continues]
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