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BUSI 497 Corporate StrategyCase Questions: #11 Sara Lee Corp
20 points; due Thursday, March 7, 2013
Sara Lee Corporation uses primarily a related diversification strategy. Note that questions 5 and 6 will be discussion only; no written answers required. 1.(Yair) Prepare a weighted industry attractiveness assessment similar to Table 8.1 on page 169. See Table 1 below as a template. Based on your table, what are your conclusions regarding the industries Sara Lee has chosen?

For use with Question 1:
Table 1Industry Attractiveness Assessment for Sara Lee’s Businesses (Scale 1 = very low attractiveness, 5 = average attractiveness, 10 = very strong attractiveness) Attractiveness Measure| Weight| N.A.RetailMeats| N.A. Retail Bakery| N.A.FrozenDesserts| N.A. Single Serving Coffee| N.A. Food Service| Int’lCoffee| Int’lBakery| Market size and growth rate| 0.25| 6/1.5| 6/1.5| 5/1.25| 6/1.5| 8/2| 8/2| 6/1.5| Industry profitability| 0.15| 7/1.05| 7/1.05| 7/1.05| 7/1.05| 5/0.75| 6/0.9| 4/0.6| Intensity of competition| 0.20| 7/1.4| 7/1.4| 7/1.4| 7/1.4| 6/1.2| 7/1.4| 6/1.2| Emerging opportunities and threats| 0.10| 5/0.5| 5/0.5| 5/0.5| 5/0.5| 6/0.6| 6/0.6| 6/0.6| Product innovation| 0.25| 5/1.25| 5/1.25| 5/1.25| 5/1.25| 8/2.00| 5/1.25| 5/1.25| Social, political, environmental, factors| 0.05| 5/0.25| 5/0.25| 5/0.25| 5/0.25| 8/0.40| 5/0.25| 5/0.25| TOTALS| 1.0| 5.95| 5.95| 5.70| 5.95| 6.95| 6.40| 5.40|

2.(Mollie) Prepare a competitive position/business strength assessment for Sara Lee’s business units similar to Table 8.2 on page 171. See Table 2 below as a template. Based on your table, what are your conclusions regarding the companies Sara Lee owns?

For use with question 2:
Table 2Competitive Position/Business Strength Calculations for
Sara Lee’s Business Units
(Scale 1 = very weak, 5 = average, 10 = very strong) Strength Measures|...
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