Samsung Group

Topics: Samsung Electronics, Samsung Group, Marketing Pages: 12 (4150 words) Published: April 24, 2013
Samsung is one of the top leaders in the world when it comes to current technology and creating future electronics. To become a world leader a strong management team has been put in place and a very aggressive marketing strategy has been used. Samsung has made enormous strides in taking market share in the smartphone market from Apple inc. With legal battles and consistently changing markets will Samsung be able to maintain this growth?


The head management structure within Samsung starts with Dr. Oh-Hyun Kwon who is the Chief Executive Officer of Samsung Electronics Co. Dr. Oh-Hyun Kwon not only oversees the entire company as CEO but he also continues in his position as the Vice Chairman to lead the Device Solutions Divisions. Dr. Kwon was appointed his position through an independent board of directors, which governs over the Samsung Company. The main job of the board of directors is ensuring the proper people in the executive positions are making sure the company will be ran properly as they serve in the interest of stakeholders within the company. They also have a North American executive team within Samsung; the two heads of this chain would delegate anything that happens within all of North America. The top two executives for this are Yangkyu (Y.K.) Kim who is the President and CEO of Samsung Electronics within North America, and Haktae (H.T) Kim who is the president and CEO of Samsung Electronics within Canada.

Samsung’s has set the company through the year 2020, the vision is projected throughout the whole company from the executive team, which is to “Inspire the world, create the future.” They believe in using the companies’ three key strengths of new technology, innovative products, and creative solutions. The diagram below just shows the three key strengths Samsung believes they have as a company. Samsung plans to integrate their vision throughout the company, its employees, industry partners, and the industry itself.

Samsung has many separate business divisions. One portion of the company is Samsung Electronics America (SEA). SEA operates through two divisions, the first division is known as Samsung Consumer Business Division (CBD) and they are responsible for anything from LED, LCD and plasma televisions, through to digital cameras, home audio, blue ray-disc players, SSD hard drives, and home appliances. The second division is the Samsung Enterprise Business Division (EBD), which is mainly responsible for providing IT type of equipment. They produce anything from laser printers, desktop monitors, laptops, branded memory and storage, and even medical equipment like the ultrasound. Now SEA operates through both of these divisions and mainly distributes their products through service dealers, resellers, retailers, and OA distributers. SEA also has strategic alliances with DreamWorks, Animations SKG, and Technicolor. SEA’s main headquarters are in Ridgefield Park, New Jersey and they operate as a subsidiary of Samsung Electronics Co. Ltd.

Another separate division for Samsung is Samsung Telecommunications America (STA), which still operates as a subsidiary of Samsung Electronics Co. Ltd. Their headquarters are located in Richardson, Texas and they are mainly focused on the research, development and marketing of personal and business communication products throughout all of North America. Just a few of the products they produce are touch screen phones, wireless handsets, wireless systems, telephone equipment, and broadband network systems. This part of the company will offer its products through retail stores and select dealers. Their products are compatible with a very wide range of services providers and continue to be one of the leading products. This portion of the company also has alliances with GENBAND Inc. and Indepena Inc.

The third separate division for Samsung is Samsung Semiconductor Inc. They design and manufacture semiconductors, LCD panels, and storage products for...
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