Sample Report
SAMPLE REPORT: The ‘Stylish’ Report
i) ii) Look at the assignment instructions below Now read the sample report. Read the accompanying comments on the side as you go.
iii) Is this is a well-written report in your view? Could it be improved in any way do you think?
ASSIGNMENT 2: The Stylish Report Background Colin Coif and Pamela Perm are the owners and operators of a hairdressing business Stylish specialising in ‘high end’ quality hairdressing services. Currently they operate two salons in inner Melbourne, one in Carlton and the other in South Melbourne. As a way of expanding their business, the owners are considering opening a new salon in the Prahran area. Your task Prepare a business report for the owners investigating: i) ii) the overall viability of establishing a salon in the Prahran area; and key management and marketing issues that need to be considered in ensuring the success and profitability of any proposed new outlet.
Your report should include analysis of both the Mega and Task environments (see Bartol et al. 2008). You will also need to undertake additional research using a variety of sources (eg. hairdressing industry reports, relevant government regulations and local census data, the Yellow Pages etc.). The report should be approximately 2,500 words in length, excluding the Executive Summary and List of references.
©Language and Learning Lab, FHEL, Swinburne
ASSIGNMENT 2
THE STYLISH REPORT
Executive Summary
Stylish is a hairdressing business that currently owns and operates two hairdressing salons in inner Melbourne. The study investigated whether the opening of an additional salon in the Prahran area is a viable option for the business. The study consisted of an analysis of both the Mega and Task environments, and was based on information collected from a variety of sources: industry research reports, local government reports, and census data. The conclusion drawn from the analysis is that in the present environment the
i) ii) Look at the assignment instructions below Now read the sample report. Read the accompanying comments on the side as you go.
iii) Is this is a well-written report in your view? Could it be improved in any way do you think?
ASSIGNMENT 2: The Stylish Report Background Colin Coif and Pamela Perm are the owners and operators of a hairdressing business Stylish specialising in ‘high end’ quality hairdressing services. Currently they operate two salons in inner Melbourne, one in Carlton and the other in South Melbourne. As a way of expanding their business, the owners are considering opening a new salon in the Prahran area. Your task Prepare a business report for the owners investigating: i) ii) the overall viability of establishing a salon in the Prahran area; and key management and marketing issues that need to be considered in ensuring the success and profitability of any proposed new outlet.
Your report should include analysis of both the Mega and Task environments (see Bartol et al. 2008). You will also need to undertake additional research using a variety of sources (eg. hairdressing industry reports, relevant government regulations and local census data, the Yellow Pages etc.). The report should be approximately 2,500 words in length, excluding the Executive Summary and List of references.
©Language and Learning Lab, FHEL, Swinburne
ASSIGNMENT 2
THE STYLISH REPORT
Executive Summary
Stylish is a hairdressing business that currently owns and operates two hairdressing salons in inner Melbourne. The study investigated whether the opening of an additional salon in the Prahran area is a viable option for the business. The study consisted of an analysis of both the Mega and Task environments, and was based on information collected from a variety of sources: industry research reports, local government reports, and census data. The conclusion drawn from the analysis is that in the present environment the
References: are listed in alphabetical order, and should provide all relevant details about the sources you have used. You should check the format to be used in the library’s Harvard Style Guide. Note that you should only list those sources that have actually been CITED in the report Acknowledgement: Thanks to Jacqueline Chow and Robert Karwacki, two Swinburne students, who provided material for this sample report. name and student number Page 10