Premuim Hair Care Llc Business Plan

Topics: Hair weave, Hair, Hairdressing Pages: 29 (8525 words) Published: May 30, 2013
Care, Premium Hair Care, LLC I
|| Business Plan - 1/1/2011 ||

Contributors: Michael Stone Co-Founder Stephen DuBose Co-Founder For Further Information Call: 901-210-5337 or 619-253-2964 E-mail:

This document is not an investment offer nor an attempt to sell a security.


Contents Table of Contents
I. Executive Summary Introduction Mission Vision Strategy & Assessment Management Team Five Year Proforma Business Opportunity Market Product & Services Customers Value Proposition Demographics + Target Markets Site Selection Competition Store Operations Store Front Store Space – Experience Store Staffing Compensation Regulations Supply Chain Cash Back-office Systems Security Key Performance Indicators - KPI's Branding Marketing Brand Positioning Marketing Financial Structure Organization & Deal Structure Assumptions Financial Model Proforma Return Exit Strategy Next Steps Appendix Store Investment Store Proforma Store Opening Schedule by Market Financial Proforma (Sources and Uses) Master Franchise Agreement Options Agreement PHC Operating Agreement PPM 3 4 5 5 6 7 8 9 10 11 12 12 13 14 14 15 16 17 20 21 22 23 23 24 26 27 27 29 30 31 31 32 32






i ii iii iv v vi vii ix

This document is not an investment offer nor an attempt to sell a security.


Executive Summary

This document is not an investment offer nor an attempt to sell a security.


Executive Summary
|| The Introduction ||
Premier Hair Care LLC I (“The First LLC”) is a licensed franchisee doing business as “The Weave Shop”. This is a retail service business in hair care. The business provides affordable human hair sales and weaves services to moderate income African-American women – The target customers! The proprietary business processes of The Weave Shop were developed to deliver a convenient, consistent, professional, time-sensitive, weave experience. This plan outlines the customer need, the proprietary operational components, and the profitability of The First LLC. The First LLC will open 36 stores in four States and the District of Columbia over the next five years, under a Master Franchisee License held by Premier Hair Care, LLC (“PHC”). PHC, headquartered in Atlanta, Georgia, is a fully-staffed, management services company, and the holder of the Master Franchisee Agreement with The Weave Shop Corporation (“TWS”). The First LLC will operate under a sub-Franchisee License from PHC. TWS, the founding Franchisor, is a Detroit-based Sub-S Corporation that currently operates seven Franchisor-owned stores, and two franchisee stores. TWS began operations in 2008 and only recently started franchising. PHC is the first Master Franchisee of this exciting new concept. PHC will provide managed services to The First LLC and all subsequent additional Premier Hare Care, LLC entities. The First LLC will own the actual stores opened throughout the United States. They will be operated by PHC. PHC will have a 20% minority investment carry in The First LLC and will have an operating agreement which charges a fee, without markup or profit, for accounting, HR, training, marketing, and operations services. PHC also holds a fixed-price purchase option right to buy a 10% interest in TWS, which is exercisable after PHC opens 36 stores. In addition, PHC has the “Right of First Refusal” to franchise any market in the United States, except parts of the Midwest.

Executive Summary
|| The Mission || o Maintain the highest ethical and professional standards in all areas of the business. o Establish a leadership position in human hair sales and weave services by sourcing the best available product worldwide and training the store staff on excellent customer hospitality and hair care execution. o Differentiate the business and services through distinctive branding, marketing, and hair care education. o Raise the industry standards in African-American hair care.

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